What do "Relocation" Real Estate Agents Need to Know?
Real estate agents who work with buyers coming from other communities need to know plenty, because along with questions about the purchasing process, they'll be asked questions that most local residents don't ask.
While there are vast differences between the questions that will be asked in rural, suburban, and city neighborhoods, here's a sampling of questions that buyers can and might ask:
- How far is it to each school that serves this area?
- Are there alternative schools such as Montessori or church schools? Where are they? How many students and teachers?
- How far to recreation, and what recreational opportunities exist?
- What about taxes? County, city, local
- Is there a difference in taxes between areas?
- If you're close to a state line (which we were), what's the difference in state tax between the two?
- Where are the day care centers?
- Is there a gym? Where? What are their hours?
- Where are all the churches?
- Where is the nearest grocery store? Is there a discount grocery store anywhere nearby?
- Where are the bus routes? (School bus and/or city bus)
- Is there home delivery of mail? Morning or afternoon?
- How are the internet hookups here? Is high speed readily available?
- How about garbage service? Is it picked up or must you haul it somewhere? Where?
- Is there recycle pickup? If not, where can you take recyclables?
- Is there a good grooming kennel and/or dog boarding facility?
- What about veterinarians? Is there an emergency vet clinic for after hours?
- Where is the nearest hospital? Is there a small emergency clinic nearby?
- Is there a care facility nearby?
- How about a senior day care?
- If this is a rural area, how often are the roads maintained?
- If there's snow, how often are the roads/streets plowed?
- Do you experience frequent power outages?
- Is flooding a problem here?
- How about mud slides?
- What's the average temperature in winter and summer?
- What's the elevation?
- Are there poisonous snakes?
- Are there poisonous spiders?
- Is there a marina, and if so, what does it cost to keep a boat there?
- Are there storage units available nearby? What do they cost?
- Is there a stable for boarding horses, and if so, what does it cost?
- Is there an indoor arena nearby?
- Are there activities for horsemen?
- Is there a local 4-H club? What kind of projects?
- Are there Boy Scout and Girl Scout troops?
- Are all the kid's sports through the schools, or is there a local parents group that does softball, soccer, etc.
- Is there an adult softball team?
- Is there a "town team" that plays basketball?
- What are the local celebrations? When are they held?
- Are there Christmas programs?
- Is there an opera house or stadium where big events are held? What kinds of events?
- Is there a County Fair anywhere nearby?
- Does the community celebrate the 4th of July?
Whew! I'm tired just writing all that - and the list isn't even complete!
But keep in mind, these are mostly things that local residents who use the various services and business already know. They're things that someone moving into the area will also want to know.
You already know this, but... there's one question you must not answer...
The one question you'll be asked that you can't answer is about the age, familial status, and/or ethnic makeup of the neighborhood. That goes against fair housing laws, so don't do it.
How do you connect with those relocating buyers?
Of course, some of them will contact you via your website, if your web copy tells them that you're an agent they can rely on.
But it also doesn't hurt to make the acquaintance of people in Human Resources who can pass your name along to new hires. Even if your town, like mine, has no corporations that move people around, you probably do have schools.
Find out who is in charge of hiring new teachers. Then let them know that you'll go out of your way to provide the added service that relocating buyers need.
Then send my Relocation letters
to all those individuals who will soon be relocating to your city.
If you like to help relocating buyers and if you know the answers to those questions and more, why not say so?
Why not add a page to your website telling those relocating buyers about the added services you provide, and letting them know that you do have the answers to their most pressing questions.
Then take my list, alter it to suit your location (no mention of snow plowing if you live in the South or County roads if you have a city-only territory), and post it on your site.
If you need help writing that page, or if you need a "Better Bio"
to present the many benefits you offer to your clients, get in touch.
Meanwhile... I wish you many reasons to be thankful as we approach Thanksgiving.
Here's to your prosperity,