PLANNING STAGE: start with the intended RESULT or reason for telling the story
- What do I want my audience to think, feel, say or do differently AFTER I finish?
- What is my take-away message? (State it in fewer than 10 words)
- Which stories would be most effective to evoke emotions within an audience?
RAPPORT (build it early) to RELATE to your audience
Storytelling creates an excellent, natural, conversational way of building rapport with and relate to your audience.
- establishing your similarities to them, (possibly your human frailties)
- that it’s all about THEM, not you
- and stating the benefits they’ll receive from listening to you, you’ll create an emotional connection.They’ll be endeared to you, trust you and want to ‘journey’ with you.
A well-crafted story that relates to the audience’s emotions and needs, establishes your credibility instantly, captures the audience’s attention, and creates immediate rapport.
REVEAL a RESOLUTION to an obstacle, issue, hard-ship you were able to overcome because of a process you learned. In your stories, create and escalate a personal conflict, and then reveal a resolution, the life lesson learned and its life-changing results!!
RE-LIVE and RE-CAPTURE the sights, sounds, and sensations of your life stories.
DELIVERY STAGE: balance narrative and dialogue when telling your story; re-live and re-capture scenes, just as you do with friends, by using characters, body language, actual dialogue, including your own inner dialogue or thoughts. Let them view it, not just hear it.
“If you tell me, it’s an essay. If you show me, it’s a story.” Barbara Greene
“Don’t say the old lady screamed- bring her on and let her scream.” Mark Twain
REFLECT and REALIZE
Pause and give the audience opportunities to reflect on your revelation/point/message so they realize that they too can achieve the same success in their lives. Their wisdom comes from their own reflection, hearing their own inner voices
Next time you speak, try to be conscious of and use the “R” factors in the planning and delivery of your stories...and you too, can rock as a raconteur and be… REMEMBERED and REPEATED!
Join me next month when I discuss the letter “S” as it relates to another story-telling skill.
Until then, happy speaking!