A true bestselling author (not a momentary flash on AMAZON Kindle, which creates “bestselling” authors we will never hear from again) has a large publisher spending piles of money to cover their hefty royalty advance. This repeated and wide-ranging advertising makes people aware of the book release and hopefully locks in sales. This expensive luxury happens for less than 1% of published authors. When you attend Book Expo, you’ll discover these authors peering down from forty-foot high banners hanging from the ceiling of New York’s Javtis Center. We all want to be the focus of such vanity. I want to be on a forty-foot banner, but for most authors, this type of expenditure will never be a reality. …