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Actors, Danny Glover and Djimon Hounsou; Director, Mira Nair; Writer, Jemima Khan; and Executive Director of Greenpeace International, Kumi Naidoo
London, UK, April 23, 2012 – Today PUMA.Creative and the BRITDOC Foundation announced the jurors for the PUMA.Creative Impact Award 2012. The jury consists of Hollywood actors and activists, Danny Glover and Djimon Hounsou; director, Mira Nair; writer and campaigner, Jemima Khan; and Executive Director of Greenpeace International, Kumi Naidoo.
The second annual PUMA.Creative Impact Award, which honours the documentary films creating the most significant impact in the world today, comes with a cash prize of 50,000 euros which acknowledges the film’s makers and also helps the continuation of the film’s campaigning work.
“This award is part of PUMA’s ongoing commitment at the intersection of film and activism, and is in line with our mission to contribute to a better world,” said Mark Coetzee, Programme Director, PUMAVision and Chief Curator, PUMA.Creative, “a world that is safer, more peaceful, and more creative than the one we know today.
In 2011 the Award went to the team behind The End of the Line, an environmental documentary on the overfishing of the world’s oceans. That year the jury also awarded a special Jury Commendation—with a 25,000 euro prize—to the makers of Burma VJ, about the 2009 Burmese uprising and the video journalists who risked their life to report on it.
"Thanks to PUMA.Creative for making this important initiative possible. Together we want to identify and honour the filmmakers having the biggest effect with their work and to inspire others the world over to use the power of storytelling to bring about lasting improvements to society and the planet," said Jess Search, Chief Executive, BRITDOC Foundation. "I can't wait to see who this year's outstanding nominees are going to be."
The Call for Entries for the 2012 PUMA.Creative Impact Award is now open. Submissions close on May 11, 2012. Anyone can put a film forward from any country—filmmakers, distributors, film festivals, partner organisations including NGOs and Foundations, film critics and journalists. Films can be put forward any time up to three years after release.
The 2012 PUMA.Creative Impact Award Jury represents the worlds of film, the arts, academia, social change and journalism:
Danny Glover, who has appeared in over 130 films including the Lethal Weapon series, The Color Purple and Dreamgirls, has also gained respect for his wide-reaching community activism and philanthropic work. Internationally, he has served as a Goodwill Ambassador for the United Nations Development Program and he currently serves as a UNICEF Ambassador.
Two-time Academy Award-nominated actor Djimon Hounsou is known for films such as In America, Blood Diamond, Amistad and Gladiator. As an Ambassador for Oxfam and SOS Children, he travels extensively to address issues of homelessness, poverty, and hunger. Hounsou has appeared before both the UN and the United States Senate, and is a vocal supporter and ally for UNEP on issues of climate change.
Indian filmmaker Mira Nair began her career directing documentaries So Far From India and India Cabaret before moving into feature films including Oscar-nominated Salaam Bombay and BAFTA and Golden Globe-nominated Monsoon Wedding and, in 2009, Amelia, the biopic of American pilot Amelia Earhart.
British-Pakistani Jemima Khan is the Associate Editor of the New Statesman, the European editor-at-large for Vanity Fair and is executive producer for the Intelligence² Versus debates in collaboration with Google+. Khan has been an Ambassador for UNICEF since 2001 and also runs her own charitable foundation.
Kumi Naidoo, who has been Executive Director of Greenpeace International since 2009, is a South African human rights activist who battled apartheid in South Africa in the 1970s and 1980s through the Helping Hands Youth Organisation before leading global campaigns to end poverty and protect human rights.
"As an artist who has been involved in storytelling my entire adult life, I can think of few things more important than the journey from apathy to empathy. Culture is a profound value to champion, and nonfiction storytelling is a path to reinforcing freedom of expression and a more informed, aware and vigorous citizenship,” said Danny Glover. “As nonfiction filmmakers the world over become more and more sophisticated, we're seeing an unprecedented possibility of heart-mind engagement. Our support for this work, at this particular time in history, when so many forces are conspiring to marginalize or erase the perspectives of entire peoples on some of the most important challenges humanity has ever faced, could not be more critical."
"I have always believed that truth is stranger and more powerful than fiction. Documentaries are a potent reflection of life. If we don't tell our own stories, no one else will," said Mira Nair
The BRITDOC Foundation will assess the applications and produce a shortlist for consideration by an international Peer Review Committee including: Diana Barrett at Fledgling Fund; Heidi Gronauer at EsoDoc; Yvette Alberdingk Thjim at Witness; Wendy Levy at Tomorrow Partners; Willie McKenzie at Greenpeace International; Jamie Drummond at One.org; Pam Harris at Iris Films; and Sharon LaCruise at the Ford Foundation. Five finalists will emerge from this consultation period, which will be presented to the PUMA.Creative Impact Jury to assess the merits of the films, evaluate relative impact and announce an overall winner.
Filmmakers interested in applying for the PUMA.Creative Impact Award 2012 should go to
Elise McCave, BRITDOC Foundation, firstname.lastname@example.org, + 44 (0)798 098 6862
Marlene Ringel, PUMA.Creative, email@example.com, + 49 (0)913 281 3134
For more information and to download images, please visit http://puma.digitalnewsagency.com/
At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. A better world in our vision—PUMAVision—would be safer, more peaceful, and more creative than the world we know today. The 4Keys is the tool we have developed to help us stay true to PUMAVision, and we use it by constantly asking ourselves if we are being Fair, Honest, Positive, and Creative in everything we do.
We believe that by staying true to our 4Keys, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day. PUMAVision looks ahead to a world that is safer, more peaceful and more creative for the generations to come. Through the programs of PUMA.Safe (focusing on environmental and social issues), PUMA.Peace (supporting global peace) and PUMA.Creative (supporting artists and creative organizations), we are providing real and practical expressions of this vision.
For more information, please visit http://vision.puma.com
The BRITDOC Foundation is a not-for-profit sponsored by Channel 4 Television and supported by a number of Foundations both in the UK and the USA. Since 2005, our mission has been to build a creatively ambitious and diverse future for documentary. We do this by creating brilliant films and engaging new partners to ensure that those films have lasting global impact.
The BRITDOC Foundation has in its first 5 years, co-funded and produced over sixty documentaries—films that have won audience awards at Sundance, Berlin, Tribeca and Edinburgh Film Festivals, played at SXSW, Berlin, Toronto and London Film Festivals. Titles include: Afghan Star, Dragonslayer, We Are Together, and The Yes Men Fix The World and 2012 Oscar nominee Hell & Back Again. The resulting films have been shown around the world on C4, Arte, and HBO and released by EMI, Dogwoof and Warners in cinemas and on DVD.
The Foundation has forged a major partnership with PUMA.Creative which includes a new international development fund open to filmmakers all over the world, and the PUMA.Creative Impact Award—an annual prize honouring the documentary film which has created the most significant impact.
Subsequently, in November 2011, a partnership with the Bertha Foundation was announced with 2 new funds for outreach campaigns and journalism projects.
For more information, please visit www.britdoc.org