Dear friends and colleagues
I wanted to send you an update about an amazing art project that PUMA.Peace has done for World Peace Day.
Hope you are well and look forward to seeing you soon.
New Annual PUMA.Peace Art Commission for World Peace Day - "peace starts with me"
London, UK, 21 September 2011 – Today, PUMA.Peace announced a new annual art commission celebrating World Peace Day—an international UN day of ceasefire, and a day for individuals, organizations and countries to demonstrate acts of peace. PUMA.Peace, for 2011, has commissioned seven international artists and filmmakers to create original works focusing on the strength of personal acts of peace and how each of us can contribute to a better world. The films will be shown at peace events globally, as well as at peace games—a PUMA/adidas tradition—in cities from as far afield as Dubai, Herzogenaurach, Mexico City, San Diego, Subang, Tokyo and many more.
“The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports & Lifestyle Group and CSO of PPR. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.”
Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by Shooting People, these films encompass a diverse range of styles; including 35mm live action, experimental animation and fine art. Conceived as 30- to 90-second films to facilitate online as well as live screenings, the works are based on the idea that "peace starts with me". The filmmakers range from world-renowned award-winning artists, to recent graduates; all were selected for the quality and scope of their work and their sensitivity in interpreting this year’s theme.
As a contribution to society and to foster dialogue, PUMA.Peace commissioned these films under an agreement with the artists that they can be openly downloaded and shown, thus acting as ongoing tools for peace—for all.
These films previewed at the World Peace Festival in Berlin, the One Young World Summit in Zurich, and around the world at the PUMA/adidas 3rd Annual Peace Day Games. They are now gifted to the world, and can be downloaded from http://peace.puma.com
Magali Charrier http://www.youtube.com/watch?v=YaLrSyG5Pr0
Tom Gran and Kayleigh Gibbons http://www.youtube.com/watch?v=BDAXL_fxkVU
Max Hattler http://www.youtube.com/watch?v=JaY99WZqGxk
Christine Molloy and Joe Lawlor http://www.youtube.com/watch?v=nhP_Vljod5Q
Noriko Okaku http://www.youtube.com/watch?v=LiFzRjE6h98
Jacco Olivier http://www.youtube.com/watch?v=wOqDMAN-t0k
Bill Porter http://www.youtube.com/watch?v=8dJ19uBwZNI
Media Contact: Katrina Farminer, email@example.com +44 (0)772 537 2084
PUMA.Peace: Through its PUMAVision platform, PUMA is workings towards creating a better world for generations to come, and as a part of this platform, PUMA.Peace is working to inspire and educate individuals around the globe that peace is possible. Through the initiatives of PUMA.Peace, PUMA is providing real and practical expressions of this vision by strategically implementing long-term partnerships, creative initiatives and raising global awareness. For more information, please visit http://peace.puma.com