Lisa Eldridge
Hi Everyone!

My new tutorial is now live! I’m so thrilled that I can finally share with you all the details of my latest lip launch, and can’t wait to hear your thoughts.

As well as restocking all your favourites - I also have four beautiful new True Velvet Lip Colours, three new shades of my Gloss Embrace Lip Gloss and a full range of Enhance and Define Lip Liners.

Everything is available to look at and read about on my website now, so you’ll be able to peruse and choose to your heart's content ahead of the launch this Friday the 15th October at 16:00 (UK time). As requested, there’s no pre-order this time. Orders will start dispatching from Monday 18th, with all orders dispatched by Thursday 21st.
Four incredible new shades now join my iconic True Velvet Lip Colour range. The fresh and pretty Velvet Petal, rich and intoxicating Velvet Cinnabar, alluring and whisper-light Velvet Intrigue and a shade that was very much requested by you... Velvet Blush Lightly. In total there will be 17, sumptuously saturated lipstick shades available!
I am thrilled to also introduce a larger range of Enhance and Define Lip Liners. A completely smudgeproof and waterproof, gel formula that glides on to the lips for the ultimate Velvet Lip experience. Previously these had only been available in kits but, as requested, this time they are available to purchase individually.
To truly embellish the lips, this launch also sees three covetable new shades of my gloss / lip treatment hybrid Gloss Embrace. The new Cinnabar and Petal shades join the line-up, as well as a lacquered take on the iconic fan favourite, Dragon. This burnt, orangey-rust red shade will give you a deliciously juicy pout.
Click here settle in and enjoy my new video for a full breakdown of all these gorgeous and highly anticipated new shades as well as side by side comparisons with existing True Velvets. I can’t wait to hear what you think!

As always, keep an eye out on my social media channels as I will be posting more sneak peeks and gorgeous images of the new shades throughout the week. I’ll also be posting more swatches. I so love reading all your comments :)

Love, Lisa. X
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