Messe Berlin invites all exhibitors attending the international cleaning trade fair CMS Berlin 2015 – Cleaning.Management.Services (22 – 25 Sept.) to enter their products and solutions for this year’s CMS Purus Awards. A jury of experts will announce the awards in five categories, to be presented to exhibitors who submit innovative and functional products. The categories are Machines, Equipment, Washroom Hygiene, Management Systems and Software and Brand Communication. The winning entries will be recognised for their outstanding design. Once again, the CMS Purus Awards are organised in association with the International Design Centre Berlin (IDZ). Entry forms can be downloaded at www.cms-berlin / CMS Purus Award.
The deadline for applications is 22 May 2015.
Five award categories reflect wide-ranging innovation
The cleaning industry includes many sectors and this is reflected in the wide range of products, equipment and technology that will compete for the CMS Purus Awards 2015. This year, the coveted awards that recognise design, function and innovation will be handed out for the sixth time. The presentation ceremony will take place on 22 September at the opening event of CMS. Messe Berlin invites exhibitors to submit entries in five categories for 2015.
Machines: machines used to clean and maintain buildings and outdoor installations.
Equipment: cleaning equipment, cleaning materials and workwear.
Washroom hygiene: items as diverse as paper towels, all types of dispensers and disposal systems for washrooms.
Management systems and software: applications that are clearly designed, feature intuitive ease of use and are user-friendly.
Brand communication: intelligent solutions, ranging from packaging design, advertising to communicating brand identity.
The entries will be judged according to specialist and practical criteria. The main criteria are as follows: the example a product sets, its functionality, user-friendliness, styling, the quality of the presentation and sustainability.
Good design gives manufacturers a competitive edge
Companies have recognised that good design is an innovator and contributes to economic success. Good design goes hand in hand with new functions, processes and technologies as well as new materials and products and services. Design makes it easier for customers to accept new products. Good design focuses on users, their needs and habits, with an emphasis on intuitive ease of use. It boosts sales of innovative products on the market. Design-oriented companies have a distinct competitive edge and benefit from their innovative capabilities, greater customer loyalty and from establishing a long-term positive brand identity.
