Sticking with the BFI and the aforementioned Epic Of Everest, we were lucky enough to see a preview of the film, and we’ve been raving about it ever since. It really is an outstanding piece of work and it looks fantastic. The BFI is hoping it will mirror the success of The Great White Silence, which was the big LFF restoration and subsequent video success story two years ago. Commenting on Epic Of Everest, the BFI’s Phil Roberts said: “The BFI had huge success with The Great White Silence in 2011, bringing silent archive film to new audiences, and we have similar expectations for The Epic Of Everest. George Mallory is one of the revered heroes of British adventuring and our extensive marketing campaign will target the history and heritage audience, the climbing / mountain community as well as film fans. The Epic of Everest will be released on Dual Format Edition on 20 January 2014.” The BFI’s Jane Giles added: “We’re delighted to work with Simon Fisher Turner again on his new original score for the film. Personally I'm knocked out that Cosey Fanni Tutti will be playing the flugelhorn live at the LFF Gala show!” Our more astute readers will, of course, know her work with seminal band Throbbing Gristle, among others. Also from the Industry Trust, and the organisation officially unveiled its new Moments Worth Paying For ad on Friday October 4. It continues to celebrate great film moments and their worth and this time around, as we revealed here recently, it features The Hunger Games: Catching Fire, due from Lionsgate. As well as featuring the forthcoming blockbuster, it also directs audiences to the Trust-run website FindAnyFilm.com. In a first, online viewers will be able to use a tool developed for FIndAnyFIlm and book seats for the film; after they’ve done that, they’ll be directed to physical and online of versions of the first Hunger Games film to rent or buy. Liz Bales, Director General at Industry Trust for IP Awareness said: “We’re delighted to be working with Lionsgate UK on the latest film in The Hunger Games franchise. Our partnership, leveraging the new FindAnyFilm cinema booking tool, promises to not only inspire viewers to choose official film, TV and video services, but also to convert campaign views into direct sales across formats. We’re now into our third year of the Moments Worth Paying For campaign and independent tracking research from ICM shows our campaign is continuing to resonate with audiences. And by continuing to evolve the campaign to dovetail with innovations in the service delivered by FindAnyFilm we can continue to address the key drivers of piracy.” Nicola Pearcey, md for home entertainment and new media at Lionsgate added: “This is the second collaboration between Lionsgate and the Industry Trust and we’re proud to continue working with them on educating audiences on the value of creative content. This trailer will really resonate with audiences who have waited 18 months for the next chapter of Katniss’ journey, with their patience making the movie experience all the more worth paying for. We’re also proud to be the first to utilise the new FindAnyFilm cinema booking tool in conjunction with our unique Moments Worth Paying For campaign trailer to drive both cinema bookings and home entertainment sales.” We'll have the ad up on our website shortly… Back to Lionsgate and the event of the week was the premiere of Filth, the latest adaptation of an Irvine Welsh novel. The film went down a storm, and, as one or two people have noted, it’s right up there with Trainspotting. What’s more, the film was followed by a cracking party above Leicester Square, attended by cast and crew, assorted celebrities and a smattering of retailers and industry types. Before the film started, producer Ken Marshall praised Lionsgate, saying it deserved to win a gong for the best campaign of the year. It’s already got off to a bright start in Scottish cinemas, where it opened a week early, taking almost £250,000 with an impressive screen average of £6,523. We loved it, but don’t just take our word for it. Sainsbury’s Andy Chatburn said: “I thought the film was great and the most original, while at the same time, dark film I've seen this year.” The film will be released on home entertainment formats in 2014… On the acquisitions front, Kaleidoscope has picked up the UK rights to one of the biggest hits from this year’s Film4 FrightFest event, Willow Creek. The company will be releasing the film in 2014, its sister company Kaleidoscope Film Distribution will be handling sales right for the rest of the world, it will be on the market at AFM after appearing at Sitges. The film, the latest from Bobcat Goldthwait, one of the more esoteric directors around, follows a couple who go camping to look for Bigfoot… Commenting on the deal, Kaleidoscope’s Caroline Stern said: “We’re big fans of Bobcat’s films and are excited to be working with him on Willow Creek.  The film rescues the found footage sub-genre with a genuinely scary, smartly constructed crowd-pleaser that doesn’t take itself too seriously. We look forward to introducing the film at the AFM.” Goldthwait himself added: “I'm so happy to be working with Kaleidoscope on the release of Willow Creek. They understand that film-makers are a lot like Bigfoot: that we tend to be sensitive, nocturnal-types that are moody and hairy. I made Willow Creek because I wanted to make Bigfoot scary again. By the responses from people who said they won't be going camping anymore I guess I did.” Recruitment news and FremantleMedia’s home entertainment arm has announced a raft of appointments to its team. Two of those highlight the changing nature of the business as Fremantle increasingly moves into the digital world to exploit its catalogue across the EMEA region. Narriman Al Ajdiri has joined the company as sales director for EMEA, she was previously commercial manager for Disney across EMEA. She is joined by EMEA sales executive Catherine Pierce, who has moved over from the company’s international arm. And in a third appointment, Julie Woodyatt has joined the company as operations manager from Sony DADC. Commenting on the appointments, Fremantle’s Pete Kalhan said: “I am delighted to welcome these pivotal new hires to the team as we continue to evolve, grow, and exploit FremantleMedia’s rich catalogue in key markets.” QUOTE OF THE WEEK  

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