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October 2019  IN THIS ISSUE:
Most speakers realize that the use of stories is imperative for selling their ideas, services and products, since stories involve both intellect and emotion. Both are used to create change in their audience’s thoughts and emotions  in order for them to reflect and decide whether or not to take action; however, most speakers don’t realize that telling stories to influence, inspire or persuade others necessitates the proper techniques in structure, content and delivery. 
Do you happen to be one of those speakers, who may not yet have learned the essentials of storytelling?
     There are many essential elements for effective storytelling;
I will discuss only NINE No No's!
Quotations of the month:
“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” 
- Joe Lazauskas and Shane Snow, The Storytelling Edge
“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.”-
-Brandon Sanderson, fantasy and science fiction writer
Nine No No's for Storytelling!
Which ones are you already utilizing in your stories and need to lose? 
 1.      Telling a false or untrue story, or someone else’s story that you tell as your own, thus instilling audience’s doubt, deception and denial of you as a credible authority on the topic. 
 2.      Taking a long time to get into the body or conflict of the story and losing them before you even get into your story.
 3.      Telling a story with too many characters, events, scenes creating audience’s boredom,  lack of interest and losing them in the details… ‘Condense to Connect’ … condense time, scenes, events, dialogue  to make it shorter and clearer for your audience and hold their interest… state only  what is necessary to drive your point home.
 4.      Telling a story with no inkling of a message, keeping the audience wondering why you are telling this story, what’s in it for them, and consequently,  losing them.
 5.      Telling a story in narration sounding like a report and not create a balance between narration and dialogue ( characters' actual words spoken) missing a natural opportunity for uncovering humour! Telling the audience your thoughts aloud on the situation at the time endears them to you.
 6.      Telling a story with no emotional change in a character and his/her life… listeners must hear and see a positive emotional shift in a character for them to want to take action themselves; demonstrate non-verbal body language in re-living those shifts because of the positive results experinced in their life.
 7.      Telling a story and never touching base with your audience by interjecting rhetorical questions with pauses for them to ponder on their own life situations, obstacles, struggles., as in: "Can you relate to that? or How do you think I felt at that moment? How would you have reacted?"
 8.      Telling a story and leaving unanswered questions in the minds of the audience causing them to remain stuck at that point in your story and not move on with you.
 9.      Telling a story without creating different physical scenes on the platform confusing the audience re where and when an event took place.
 Well, dear speaking colleague, of the above nine no-no’s in Storytelling, which essentials do you still need to adopt and nurture to become a masterful storyteller? Can you think of other no-no’s that you see speakers use and therefore create a disconnection with their audiences?
Until later, Successful Speaking to you!
Off to FL shortly! Offering a workshop in Naples at Toastmaster Academy on Nov. 20, 2019 Embarassed
Individual Speech Coaching or Group Instruction
  • if you're a toastmaster wanting a competitive edge over average speakers
  • if you wish your group to be more effective presenters to successfully sell their services, products or ideas and increase profit margin
  • if you're in business and need to confidently address a group with a powerful, professional presentation but don't know how to create and deliver it
call 416 489 6603 (Toronto) Leave a message with phone number; I'll respond within 48 hours
We work together via SKYPE, phone and emails and me sending you work sheets. 

Let's first discuss your needs or those of your group
 (no fee for consultation) 
Kathryn MacKenzie BA  M.Ed  DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

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