PRESS RELEASE
 
SANDER VAN DOORN PRESENTS PURPLE HAZE
 

Amsterdam, March 20th 2017 | After months of teasing, the wait is finally over as Dutch luminary Sander van Doorn gives fans a glimpse inside his Mr. Hyde aka the hotly-anticipated Purple Haze alter ego.
 
Having carved a name for himself as one of the defining artists of his generation, Sander van Doorn is now laying the foundations for the official launch of his alter ego. Quick to reassure fans this is not the end of the Sander van Doorn they have all come to know and love, Purple Haze marks the start of a completely separate, exciting, new endeavor for the star. Demonstrating his versatility as an artist, through his Purple Haze moniker Sander will explore a sharper, darker and rougher side to his production capabilities, with the first Purple Haze track ‘Neiloj’ premiered during ASOT episode 804 and set for release May 15th on Doorn Records.  
 
Avid fans of the legendary producer will have already noticed recent announcements across socials alluding to this new phase – or P.Haze – in Sander’s already illustrious career. As Purple Haze begins to take root, chaos ensued over the weekend with the unexpected blackout of Sander’s official social channels, further symbolizing the two identities as they fight to co-exist inside Sander’s mind. With Sander’s official pages now restored and the first two shows celebrating this new ego, aptly named P.Haze 1 & 2, having taken place last week in Sydney and Melbourne to rapturous response, all eyes and ears are now firmly trained on the Purple Haze channels. Currently running short teaser content alluding to the audio visual PH experience, all will finally be revealed during the Purple Haze launch at Ultra Music Festival this weekend in Miami. All those not attending the festival, can tune in via the ‘A State Of Trance’ live stream and Purple Haze socials. 

 
CONNECT WITH PURPLE HAZE
Web | Facebook | Twitter | Instagram | SoundCloud | YouTube | Spotify
 
 
CONNECT WITH SANDER VAN DOORN
Web | Facebook | Twitter | Instagram | Beatport | YouTube | Mixcloud | Spotify
 



Note to editors / not for publication:
 
During MMW Sander is available for press to talk about Purple Haze for the first time. This will take place on Thursday March 23rd at 1 Hotel, 2341 Collins Ave, Miami Beach, FL.
 
For interview requests please contact Elke Spaan - The Media Nanny.
elke@themediananny.nl | +31 6 44 808 228
 

 
© Oof Verschuren