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April 2015  IN THIS ISSUE:

 Your speech title is the first impression an audience has of both you and your speech. That's the only part of your speech that audiences know in advance. If you're speaking at a conference, they see it on paper which will motivate them (or not) to attend your session. If it's being mentioned to an audience for the first time by the person introducing you, as in a contest, then that may be the first time they hear it. Will your audience be enthused to want to hear what you have to say? Read below 8 questions for you to ponder when deciding on a title!

 and earn this credential!
Whom will you be able to help out next year?
Roger Caesar winner of the International Speech Contest
at the District 86 Spring Conference April 2015
Testimonial from Roger Caesar: (taken with permission from his email to Craig)
"Being with your protégé Kathryn, was the first time I really got any formal training. She is absolutely amazing and has been a great supporter right from the get-go. I was honored and humbled to win the District 86 International Speech Contest"
Local Public Speaking Seminar TBA soon, likely early June.
Stay tuned
Quotation of the month:
 "Speech coaches are in very high demand; however, in order to profit from this demand, you must have two keys:
Credibility and Competence." Craig Valentine, 1999 WCPS
8 Questions for reflection as you think of a title for your next speech/presentation
Here are a few questions with some food for thought when you create speech titles. Most titles below are samples from world champion finalists over the years.
1. Does it arouse curiosity in the listener?
"Stuck to a Bucket" M. MacArthur; "The Dare" C. William; "Why Me?" R.Vaden
2. Does it stand out from other common titles?
D. LaCroix's winning original speech title: "Willing to Fail" but he changed it to:  "Ouch!"
3. What question can you plant in the audience's minds after reading or hearing your title? "The Ultimate Question" L.Miller; "Never Too Late" J. Key; "Lessons from Fat Dad" R. Harvey.
4. You could possibly use the word: "Secrets..." as people love to hear about secrets
5. You could use numerals: "3R's to ... " "4 C's for ...."
6. Can you create a contrarian title?
Instead of "Customer Service is so important" to "Customers Service is not enough"
7. Will it be remembered for being different and creative?
"The Snake Bite" C. Valentine- his topic is not about snakes but about the venom we carry within us if we do not forgive! "One of Those Days!" E. Tate- he invited the audience to repeat that title a few times, when he gave them the verbal cue: "I told it was going to of those days!"
8. Finally did you or do you ever receive feedback from others re choice of title?
 Please note: if you're offering a workshop,  all the suggestions above may not apply since workshop attendees need to know exactly what will be discussed and the transformation that will occur. In other words, the title or subtitle should clearly spell out the content covered in the workshop.
 Make your next title creative and spellbinding as it will set the tone or stage, by instilling curiosity, interest and intrigue in your audience's minds. They will be anxious to hear what you have to say beccause you've created a great first impression of both yourself and your speech.
Until then, successful speaking!   Wink
      How would you like to have this credential beside your name?
Craig Valentine and Mitch Meyerson are excited announce their yearly World Class Speaking Coach Certification Program starting June 8th.
 This 12-week World Class Speaking Coach Certification Program provides you with everything you need to become a highly successful and profitable speech coach. This program is offered only ONCE PER YEAR
This class is virtual, so you can be from WHEREVER YOU ARE in the world!

What they say you will gain from this program:

CREDIBILITY: The World Class Speaking brand and certification will open many doors for you as it has for our graduates. Our latest book (World Class Speaking In Action) reached #1 on an Amazon bestsellers list. 

COMPETENCE: Our proven step by step system will help your clients present with impact and persuade with ease. 

CONFIDENCE: You will feel confident coaching anyone from a CEO to a professional speaker to someone who is just starting.

CONVENIENCE: You will not have to re-create the wheel. Simply use our proven processes, templates, models, books, and resourceso coach your clients.

CLIENTS: You will get exposure to new clients on an ongoing basis after you have completed the program.
Don't hesitate to contact me if you'd like more firsthand info about the course!
Kathryn 416 489 6603 or email me at
Click below if you wish to read more benefits you will receive
by investing in yourself as a
You'll be thrilled you did...I know I am!
Local Public Speaking Seminar TBA soon, likely early June! Stay tuned
Kathryn MacKenzie, M.Ed. DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

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