May 23, 2010
We're excited to share this "Idea of the Week", submitted by either the MAiZE staff or one of your fellow siteowners. There never seems to be a shortage of ideas and the truth is that some of the best originate with all of you! So, if you ever have an idea you'd like us to pass along to the group, please just send it our way. Also, please remember that we'll be archiving these ideas on the siteowner web site, so that you can go back and view them whenever you like.
Theming your Maze from the Ground Up...
Each year we work hard to provide our guests with something new when they visit our farms, hopefully giving them an incentive to return year after year. Often it's new attractions, events, decor, etc. And, of course, we all have a new maze design each and every year. The question is, are we maximizing the potential our maze offers to truly provide a new experience? Yes, the design is different, but does the customer feel the difference? One important way to accomplish this is to incorporate your theme into the experience on the ground too. Our guests aren't seeing the maze from the air, so placing an emphasis on what they see from their level - the ground - is a great way to emphasize your new design and turn your maze into a new attraction each year.
 
One of the best examples of theming on the ground is the Davis Farmland MegaMaze in Sterling, MA. Take a look at some of the ways they incorporated their "Lost Vegas" theme into what guests experienced. From cutouts and bridge facades to interactive games and entry ways, there was no doubt that a little bit of Vegas was just about everywhere!

 

 
 
The MAiZE Inc.; PO Box 367, Spanish Fork, UT 84660; 801-798-0596