To ensure that my newsletters arrive safely, please add my email address to your address book.
September 2015  IN THIS ISSUE:
Analysis of a Champion's speech! 
This month, you will pick up five specific pointers about the 2015 toastmasters' winning speech. The transcript is the interview of the 2015 WCPS, Mohammed Qahtani by journalist, Richard Feloni.
(Richard Feloni covers management strategy and entrepreneurship for Business Insider since 2013. He's written for publications in Boston and produced videos for The Wall Street Journal)
On August 15, in Las Vegas, Saudi Arabian security engineer, Mohammed Qahtani,(right) won the title of Toastmasters International 2015 World Champion of Public Speaking. He survived seven rounds of a competition that lasted six months and included 33,000 competitors from around the world. He and nine other finalists competed at the Toastmasters annual convention in Las Vegas, and he took home first place for his speech, "The Power of Words."
Quotations of the month:
“Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” – Dale Carnegie  
“People don’t want more information. They want faith, in you, your goals, your success, in the stories you tell.” - Annette Simmons
“Naturally sticky ideas are stuffed full of concrete words and images.” - Chip Heath
Analysis of the 2015 World Champion's winning speech: "The Power of Words"
Click here to view speech:
In the interview, Qahtani discussed what others can learn from his speech. Read and see if you can identify what he is discussing by relating the pointers to the viewing.
He immediately gets the audience on his side
Qahtani starts his speech with a sight gag, pretending to consider lighting up a cigarette before the audience's reaction convinces him not to. He transitions from this into a sober defense of the tobacco industry before saying, straight-faced, that all of the facts and figures he cited were made up. The audience then roars with laughter.
"When you get an audience laughing, you've got them on your side. However you choose to engage an audience, by getting them to laugh, cheer, gasp, or any other emotional reaction, it's important to get them on your side from the beginning." Qahtani said. He added that it can be easy for a speaker to forget that an audience wants a performer to do well and is waiting to be entertained.
He doesn't lose sight of his message
The punch-line of his fake defense of Big Tobacco is that you can convince people of a lie, even an absurd one, if you deliver it in the proper way.
Every presentation needs to have a thesis: a message that convinces the audience and will take with them. Qahtani's message is straightforward: "We must be conscious of the power our words can have over other people, for better or worse."
His speech is a series of stories:
  • why a pseudo-defense of smoking can be convincing
  • how he taught his young son a lesson
  • why academics have a difficult time imparting the dangers of global warming
  • how a single phone call ruined a friend's life.                                                 .
These stories are variations on a theme, leading to a satisfying conclusion that ties them all together
He makes it personal
A friend once told Qahtani, "When you're on the stage, the most important thing is the audience. Don't care about how you look; where you are on the stage; how you sound — just care about the audience." Qahtani has used this advice to stay focused on how his audience reacts, and rather than going through the motions, he adjusts his delivery depending on how his audience engages with his material.
In "The Power of Words," he cheats a little bit with the story about a friend dying from an overdose. The story, about a promising young man's tragic path to self-destruction partially due to an estranged relationship with his father, is real, but it's a story Qahtani borrowed. He said that if he presented it as a secondhand story it would lose some of its immediacy.
"If you're giving a corporate presentation or TED Talk, you shouldn't play with poetic license, but you definitely should use anecdotes that add life to your topic."
He uses his strengths to overcome his weaknesses
Qahtani grew up with a stutter and deals with it occasionally. He says that even though the stage empowers him and rids him of the impediment, he accepts the fact that his vocal delivery will never be his strong point, and neither will his stage presence.
A fellow Toastmaster once told him: "Some people are strong with their words. Some people are strong with their voice. Some people are strong with their stage presence. Your strength is humor. Use it."
There were competitors who had better delivery and more refined movements on stage, but Qahtani got the audience to focus their attention on what he did well.
He ends on a hopeful note
Qahtani opened his speech with humor to get the audience laughing and relaxed, but he would have fallen into a stand-up act if he didn't transition into moving personal anecdotes. Similarly, if he kept his entire speech heavy, his audience would have felt depressed or even bored rather than satisfied.
However you determine your speech will flow, Qahtani said: “It's important that you always leave your audience with a feeling of hope. They need to feel empowered by what you just told them.”
YOUR TURN: View the other 2 winning speeches to see if the above pointers are apparent in their speeches.
2nd place winner Aditya Maheswaran
3rd place winner: Manoj Vasudevan
Until next month, try to apply a few of the above winning traits to your next speech ot business presentation!
Successful speaking to you! Wink
Individual Speech Coaching or Group Instruction
  • if you're a toastmaster wanting a competitive edge over average speakers
  • if you wish your group to be more effective presenters to successfully sell their services, products or ideas and increase profit margin
  • if you're in business and need to confidently address a group with a powerful, professional presentation but don't know how to create and deliver it
call 416 489 6603 (Toronto) Leave a message with phone number; I'll respond within 48 hours
We work together via SKYPE, phone and emails and me sending you work sheets. 

Let's first discuss your needs or those of your group
 (no fee for consultation) 
Kathryn MacKenzie, M.Ed. DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

Was this newsletter passed on to you by a subscriber?
Want to MAGNIFY your speaking skills?

Then I invite you to visit my website: and SUBSCRIBE to my FREE monthly 'Keys to Your Speaking Success' newsletter.

Email: | Phone: 416.489.6603
© 2015  All rights reserved