With hundreds of thousands of books published annually, marketing your book can be a daunting task. One of your choices will inevitably come down to whether or not to purchase a book review. Here are three major factors to consider:

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Former Navy SEAL and FBI Special Agent Jonathan T. Gilliam takes a decidedly philosophical approach to self-defense: Each of us are potential targets of crime and violence to various degrees depending on our experience, education, and exposure. Throughout the book, Gilliam reverses the perspective to that of the attacker—albeit military, criminal, mass murderer, or terrorist—so that we better understand how potential targets are formed and how we become the target. ...