<>AdvertMania Gazette - Issue # 801
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
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<>IN THIS ISSUE<>
<>Sponsor Court
<>Quote Circle: Work?
<>Article Highway:
Motivating Forces Make Sales
--John DeLaVera
<>Recipe Center: Coffee Punch
<>Free Ad Terrace
-----------------------------
<>SPONSOR<>
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<>QUOTE CIRCLE<>
Nothing Will Work Unless You Do.
---Maya Angelo
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<>ARTICLE HIGHWAY<>
Motivating Forces Make Sales
by: John DeLaVera
http://tinyurl.com/ravton
It takes more than a simple explanation to really sell a
product. While advertising campaigns that are purely
informational can show decent results, they generally
will not produce record-breaking numbers.
This is often due to the fact that campaigns of this
nature fail to actually motivate people to take
action.Humans are motivated by a number of
forces.
Basic needs, of course, are huge motivators, but there
are many others. It is the other motivators that can
really drive people forward to make purchases,
adopt particular products as their brands of choice
or even make impulse buys they have no need of
but cannot seem to walk away from regardless.
In the marketing world, highly successful professionals
tap into a number of motivating forces to help them
sell companies and their products.
There are, in fact, 22 motivating forces that are
continuously at work in people’s lives.
These forces can drive people forward to look for
solutions to meet their needs and motivate them
to buy when they believe they have found the
answer to those needs.
Truly successful marketing efforts tap into these
motivating forces and use them to guide people
to take action. The best of the best know how
to manipulate the unseen to get people to
move forward and fulfill their desires.
Motivating forces can be powerful marketing tools
for a number of reasons.
They include:
·Their ability to call people to action – When marketing
taps into motivating forces, people will receive and
respond to a call for action.
Selling people on the idea that a product or service
would make a good purchase is not enough.
People have to be motivated to actually take action
and make the purchase.
·Their ability to appeal to desires – People are highly
motivated by fulfilling their own desires beyond
rudimentary needs.
When they are motivated to believe products or services
will meet their desires, they will respond accordingly.
Tapping into different desires with marketing campaigns
takes understanding a few well-kept secrets, but once
they are employed the sky can be the limit on sales.
·Their ability to touch people on an emotional level –
Humans are nothing if not emotional.
Some of the most successful marketing campaigns
in history have tapped into the emotional side of
human beings to get them to take a particular
action or purchase a specific product.
·Their ability to influence – People have to be influenced to
make the purchase of a particular product over another.
When motivating forces are used in marketing, consumers
will often feel compelled to give a particular purchase a
try or they might be influenced to keep buying the “tried
and tested” even if something else has appeared on the
aisle that looks just as good, but does not cost as much.
When marketing efforts tap into motivating forces to drive
people to action, sales tend to result.
If these efforts are especially effective, the resulting sales
can go well beyond expectations and the repeat business
will not fail to please.
--------------
Author:
John DeLaVera is a successful internet marketer
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<>RECIPE CENTER<>
Coffee Punch
Ingredients:
2 quarts of vanilla ice cream, softened.
2 quarts of strong brewed coffee, cooled.
2 cups of milk.
2 cups of whipping cream, whipped.
½ cup of sugar.
1 tablespoon of vanilla extract.
Ground nutmeg.
Directions:
Combine the coffee, milk, sugar, and vanilla;
stir thoroughly. Chill.
Place the vanilla ice cream in a large punch
bowl. Pour the coffee mixture over top of
the ice cream, stirring gently.
Top with whipped cream, sprinkle with
nutmeg, then serve.
Enjoy!
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¤§¤========¤§¤
AdvertMania Gazette - Issue #801
Copyright (c) 2009 - All Rights Reserved
Published by: Gracina Fulcher 06/19/09
http://tinyurl.com/dmrtc
¤§¤========¤§¤