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July 2017         In this Issue:   
  • How Storytelling is the new currency in the workplace!
  • 2 Toronto Fall Speaking Seminars: Sat. Sept.16, on the 3 Essential Components of a Speech or Presentation and Sat. Oct 14 on Creating a Killer Keynote Speech     (details to local subscribers following in a separate email) 
Most, if not all business presenters,
speak to convince a team, their superiors, their employees, clients, sponsors
to buy into a message and take action.
An effective business presenter proposes: a new way, a proven formula, a better process, a tried-and-true method...
for the purpose of: reducing costs, enhancing team work, decreasing stress and frustration, increasing production, sales, profits  ...   
       The proposal     --------------->   The "buy-in!" 
If you are a business presenter 
who knows the power of storytelling
 in order to sell your product, service or idea,
use the 3 Superb S's of Successful Storytelling
Quotations of the month:
 "Stories are the single most powerful weapon in a leader’s arsenal.” - Howard Gardner, Harvard University
"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." - Robert McKee
3 Superb S's for Business Storytelling!
 A few reasons why the use of storytelling is effective in a business setting:into a suggestion or message to which they can relate    people need to becomotionally,  
Facts only tell                                                          
 - stories sell
People are moved to action not only intellectually  
- but emotionally
Abstract concepts create many interpretations      
 - combine them with flesh &  blood story examples
Listeners don't want data dumps                            
- they want YOUR analysis of it
 As a business presenter, ensure you instill feelings of interest and curiosity in your audiences to hold their interest, keep them engaged and anxious to hear the outcome, so they too can learn and experience positive personal and professional benefits.
How to apply the 3 Superb S's of Successful Storytelling:
                        Situation---> Solution ---->Success
(Struggling) Situation
What it is and why it's important: it's the hook of a story - the struggle, challenge or problem faced by a client, sponsor, vender, colleague, team, business associate. State it early to engage your listeners and build up the tension to keep them interested and curious to discover the outcome. “I wonder what’s going to happen, how it’s going to end?”
What it is and why it's important: it's the highest point of a story showing a resolution of problem, the breakthrough that the audience has been awaiting; it is the time a process was learned and used in a problematic situation that was overcome.
PLEASE NOTE: Never be the hero, source of wisdom, appearing superior or special
Include: how you came upon the knowledge or wisdom to reach the resolution and solve the problem via someone, a process, a revelation/a realization, an aha moment, a new way of thinking occurring in the mind of a character or yourself (and how you learned it) that is transferred to the audience’s minds. They should be thinking: “Aha, so if that negative experience happened to him/her, the team, or company, and the problem was successfully resolved, then maybe when faced with a similar struggle or obstacle, I  or we can try to implement that process also., and reap the rewards!”
What it is and why it's important: it's the significant shift  in the character or situation resulting in life-changing benefits that the audience must hear
Ensure you include these positive resultant effects!!! This important section of a story is often left out by speakers. They often stop at the Solution stage and then conclude with their carryout message.
PLEASE NOTE: If the listeners hear no benefits, why should they bother adopting your process, formula, steps, at all?
Try to recall, reflect upon and record significant workplace lessons/ processes/steps you've learned which have helped overcome struggling situations resulting in success and share them with others.
Remember: Regardless of how important or valuable your content is, if you don't present it in a way that sparks and maintains your audience's attention, you will lose them. With the privilege of speaking comes a responsibility to present your content that is focused on and structured around the bottom line while at the same time, emotionally and intellectually stimulating, promising rewards or results for them at the micro level and also at the company's macro level...a WIN/WIN for all!!
I invite you to join me again next month when we continue discussing Success in Business Presentations
Until then, successful speaking to you!   Wink
Individual Speech Coaching or Group Instruction
  • if you're a toastmaster wanting a competitive edge over average speakers
  • if you wish your group to be more effective presenters to successfully sell their services, products or ideas and increase profit margin
  • if you're in business and need to confidently address a group with a powerful, professional presentation but don't know how to create and deliver it
call 416 489 6603 (Toronto) Leave a message with phone number; I'll respond within 48 hours
We work together via SKYPE, phone and emails and me sending you work sheets. 

Let's first discuss your needs or those of your group
 (no fee for consultation) 
Kathryn MacKenzie, M.Ed. DTM
Presentation Skills Instructor/Author
  Keynote Speaker/Coach

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