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As a business presenter, ensure you instill feelings of interest and curiosity in your audiences to hold their interest, keep them engaged and anxious to hear the outcome, so they too can learn and experience positive personal and professional benefits.
How to apply the 3 Superb S's of Successful Storytelling:
Situation---> Solution ---->Success
(Struggling) Situation:
What it is and why it's important: it's the hook of a story - the struggle, challenge or problem faced by a client, sponsor, vender, colleague, team, business associate. State it early to engage your listeners and build up the tension to keep them interested and curious to discover the outcome. “I wonder what’s going to happen, how it’s going to end?”
Solution:
What it is and why it's important: it's the highest point of a story showing a resolution of problem, the breakthrough that the audience has been awaiting; it is the time a process was learned and used in a problematic situation that was overcome.
PLEASE NOTE: Never be the hero, source of wisdom, appearing superior or special
Include: how you came upon the knowledge or wisdom to reach the resolution and solve the problem via someone, a process, a revelation/a realization, an aha moment, a new way of thinking occurring in the mind of a character or yourself (and how you learned it) that is transferred to the audience’s minds. They should be thinking: “Aha, so if that negative experience happened to him/her, the team, or company, and the problem was successfully resolved, then maybe when faced with a similar struggle or obstacle, I or we can try to implement that process also., and reap the rewards!”
Success:
What it is and why it's important: it's the significant shift in the character or situation resulting in life-changing benefits that the audience must hear
Ensure you include these positive resultant effects!!! This important section of a story is often left out by speakers. They often stop at the Solution stage and then conclude with their carryout message.
PLEASE NOTE: If the listeners hear no benefits, why should they bother adopting your process, formula, steps, at all?
Try to recall, reflect upon and record significant workplace lessons/ processes/steps you've learned which have helped overcome struggling situations resulting in success and share them with others.
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