<>AdvertMania Gazette - Issue # 831
Copyright (c) 2011 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
-----------------------------
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-----------------------------
<>IN THIS ISSUE<>
<>Something To Think About...
<>Article: 10 Tips For Growing
Your Business--Sharon Housley
<>Recipe: Blueberry Granita
<>A Bit Of Humor
<>Useful Things
<>Your Ads
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SOMETHING TO THINK ABOUT:
-------------------------------------
Even if you are on the right track, you will
get run over if you just sit there.
---Will Rogers
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------------
ARTICLE:
------------
10 Tips For Growing Your Business
By: Sharon Houlsey
1. Manage Accounts Receivable
Be courteous, but firm with customers.
Most small businesses do not have the cash flow that
allows the luxury of providing lines of credit to their
customers. Track accounts receivables closely,
and follow-up on past due accounts.
2. Have A Plan
Set goals, and have a plan with a time-line to achieve
those goals. Support the plan with milestones and
specific intended steps you need to take to attain
the specified goals.
3. Analyze Data
Determine what is working, as well as what is not working.
Also, consider what may not currently be a priority, but
should be! Why pay for advertising that does not result
in sales?
Analyze web logs and sales data, and determine your ROI
(Return On Investment). Get rid of the things that are not
working, and focus on the things that are
4. Adapt
Be flexible, and adapt to changing market demands and
news. Small businesses, because of their size, can
normally adapt far more quickly to changing market
needs. So seize those opportunities quickly when
they arise in your market.
5. Test New Marketing
Think outside the box and experiment with new marketing
mediums and channels. Test new marketing initiatives to
determine their effectiveness.
By testing your marketing efforts, you may locate an under-
served niche, which you can then take advantage of and
claim as your own.
6. Spend Money To Make Money
Many small businesses are reluctant to spend their money
unless absolutely necessary. But in most cases, you need
to be willing to spend money in order to make money.
Just be sure to spend wisely, and reap the rewards.
7. Consider Niches
Niche marketing can be very lucrative for small businesses.
Larger companies normally go after the much wider "general"
markets, while often ignoring those smaller niches, leaving
them wide open for smaller businesses to take advantage of.
8. Communicate
Communicate with staff and customers.
Use multiple channels to get your message out.
9. Listen
Listen to what your customers are saying about you and your
products. Learn what they like, as well as what they don't
like. Cater to their needs, and learn from them.
10. Build Your Brand
Brand recognition is not built overnight, but a strong brand
and brand recognition is worth its weigh in gold, and has
the potential to sell products for many years.
Make every effort to establish your brand in your marketplace.
------------------
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for RecordFor
All http://www.recordforall.com audio recording
and editing software.
------------------
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-----------
RECIPE:
-----------
Blueberry Granita
Ingredients:
2 1/2 cups fresh blueberries
1/2 cup sugar
3/4 cup water
1 teaspoon finely grated lemon rind
1 tablespoon lemon juice
Method:
Combine blueberries and sugar in a food
processor and blend until smooth.
Strain through a sieve, stirring with a
spoon to extract the pulp and juice.
Discard seeds. Add water and lemon rind
and juice to blueberry puree.
Poor mixture into a shallow dish or pie
plate. Place in freezer and freeze 8
hours or overnight. Scrape with a fork
until mixture is like shaved ice.
Makes: 4 servings
Enjoy!
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A Bit Of Humor:
-------------------
If at first you do not succeed, blame your computer.
A complex system that does not work is invariably
found to have evolved from a simpler system that
worked just fine.
The number one cause of computer problems is
computer solutions.
A computer program will always do what you tell
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--—Murphy's Laws of Computing.
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¤§¤========¤§¤
AdvertMania Gazette - Issue #831
Copyright (c) 2011 - All Rights Reserved
Published by: Gracina Fulcher 05/30/11
http://tinyurl.com/dmrtc
*April 29, 2011*
¤§¤========¤§¤