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Created by CBI VR Experiences Limited, sister company of longstanding cleaning industry PR agency Ceris Burns International, it will enable the cleaning industry to safely and effectively engage with valuable new customers whilst showcasing their innovations. Kärcher UK, the world’s largest manufacturer of cleaning machines, is the headline sponsor for the show.
Combining cutting-edge visualisation technology with an intuitive, user-friendly interface, the digital event will deliver all the standard features of a live trade show (from one-to-one appointments, meetings and demos, to video and literature distribution and networking), while taking online exhibitor and visitor relations to a new level. Special features will include an interactive stage, with virtual reality (VR) and augmented reality (AR) for an almost full sensory experience.
Top tier exhibitors will be able to demonstrate their products from an immersive studio, with bespoke 3Dsets, and mixed reality elements to add impact. Visitors will step into the presenter’s world virtually, with questions being answered there and then. This real time contact between the presenter and their audience will enable instant engagement and discussion, making it feel as close as possible to an in-person, physical connection.
Some of the fresh-thinking organisations and brands who have already committed to being involved in this world first virtual cleaning event include the British Institute of Cleaning Science; Bunzl Cleaning & Hygiene Supplies; CBRE; Churchill Group Services; Cleaning & Hygiene Suppliers Association (CHSA); Denis Rawlins; Facilicom UK and Ireland; Incentive QAS; Katrin; Metsä; Metzger; the National Carpet Cleaners Association; Unger; and the Worshipful Company of Environmental Cleaners.
The event can provide exhibitors with up to 80% cost savings and environmental benefits of just 1% carbon emissions when compared with typical live events. Exhibitors will receive personalised show metrics for easy follow up and to measure ROI. Show content will also be available on demand, post-event, thus extending the duration of the marketing opportunity. There will also be an additional exclusive, closed, invitation-only ‘Meet the buyer’ platform. Five high profile buyers will invite 20 companies to hone their pitches and take part in a competition for the accolade of best innovation, with tips and advice provided on how to attract customers.
The finalists will present live on the interactive stage, with top contracts on offer.
Ceris Burns, managing director of CBI VR Experiences, said: “We wanted to create a new robust event for the cleaning industry, to bridge the gap of safely and effectively getting in front of decision makers whatever the world throws at us. “One aspect of hope from the pandemic has been the opportunity to make positive changes to the way we do business. In terms of events, it’s time to re-assess why we go to them and what our desired outcomes are. Engaging with valuable new customers and suppliers is still one of the primary drivers. Our virtual event format readily provides for this, while keeping within the realms of new safety standards and requirements. Change is needed and we believe this new approach will boost the industry by creating a fresh expectation and a deadline for exhibitors and visitors to do business.”
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