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If you had a doctor whose patients had an 85% mortality rate wouldn't you get a second opinion?
How hard do you work, and how much does your ski area spend to attract a hundred guests and to put them onto snow for the first time? How much more would your ski area make if more of those people became regular skiers and riders?
Your guests don't usually know, and you may not be aware, that there is an easier way to learn to ski. Did you know that RIDE IN HARMONY™s easy to learn method is available to you at your ski area as a brand of skiing or an option for your guests? Why not teach it alongside traditional methods and compare the results? Historically you are going to lose 85% of new customers anyway.
If the customers are told that there is only one way to ski, and they are being taught it, then how would they know to tell you that they didn't learn enough to make it worthwhile coming back, because of the teaching method being used? They don't. They just go away and don't come back, when they don't get adequate results. "Not much sugar for a dime", as my Dad used to say. Give them a chance to enjoy themselves. Make decisions in favor of the customer. They don't have much opportunity to compare teaching methods, but you do.
You work hard to get guests onto the slopes for the first time. Why should it be harder to keep them, than get them? Wouldn't you look into their learning experience? Fullfill their expectations and they will come back. Teach them to ski and ride with a method that's easier to learn. Gain an advantage over the competition.
Better knowledge derived from our proprietary teaching method, will extend to skiing generally;
" I read your article on Cary Thompson and I want to comment. I never took a class from Cary. I learned from a guy who did take a class and then came out and skied circles around me. It took me three runs of getting my butt kicked and being yelled at, and then I had it down. You just fly the skis with your hand. The skis go where your hand points-you just stick it out there." MP
eventually, retaining more skiers, as accurate and effective methods become known.
"I was in a rut. I had been in a rut for a few years, no longer enjoying my skiing. I had convinced mysellf that I would not buy another ski pass. I would save myself some money and not deal with the frustration. Unexpectedly, I was introduced to Cary and his design of skiing and my hopes went sky high. I knew I would get a ski pass for the next season so I could learn from him. It is that next season and I never want to leave the slopes because Cary's logical, easy ski design has breathed freshness and fun into being one with the mountain." CL
A better teaching method will result in more people who can ski. More people who can ski, will ski, because it's fun when you know how. That's why we all do it.
"My wife and I stayed in Aspen in the middle of February and I read
with interest your article about Cary Thompson. I had 3 days of
classes with Cary on Aspen Highlands a couple of years' ago and he was
a remarkable instructor. So much so, that prior to arriving in Aspen
I had been in touch with Cary about taking some lessons with him and
was astonished to discover that he had left Highlands to go to Sunlight.
I headed to Sunlight and had a most fabulous day. Some of his
theories can be a little 'new age' for my taste, but his methods
work. I persuaded my wife, a natural skeptic, to join us for a
lesson later in the week. She described the experience as her
"happiest day skiing" and it was apparent how much her skiing had
improved. Most importantly Cary built great confidence in her own
skiing.
I find it hard to believe that the ski company in Aspen has allowed
such a talented instructor leave, taking his hugely effective method
with him. We've been coming to Aspen from London for the last 5
years. I know that next year we will be spending much more of our
time at Sunlight rather than at Aspen. "AA
Editors note: Andrew stayed two weeks in Glenwood Springs, Co. last year.
In Dantes' Divine Comedy, people were sentenced to the INFERNO, rewarded in the PARIDISIO, or suffered in PURGATORY in response to a condition of their own making. They were actually free to leave PURGATORY anytime they chose.
Because an easier way to learn to ride and ski will keep more people in the sport, the 15-16.7% capture rate of new skiers is a form of PURGATORY that you can leave any time.
Cary Thompson
CEO-Founder
RIDE IN HARMONY™
Call: 970.274.0365
SET UP A CLINIC OR VISIT US TO LEARN AN EASIER WAY FOR YOUR GUESTS TO SKI AND RIDE.
*post script*
IN THE LATE 60'S AND EARLY 70'S LEGENDARY ALABAMA FOOTBALL COACH, "BEAR" BRYANT'S TEAMS WERN'T DOING WELL. HE SPENT A WEEK WITH DARRYL ROYAL IN TEXAS, AND LEARNED THE WISHBONE OFFENCE, THEN WENT ON TO INCREASE HIS WINNING PERCENTAGE IN EACH OF THE THREE DECADES THAT HE COACHED.
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IT"S COLD FOR THE KINI"S, BUT HOODIES AND HATS ARE AVAILABLE FROM HIGH LLAMA APPAREL.