We're excited to share another week of news & ideas with our MAiZE family. There never seems to be a shortage of ideas and the truth is that some of the best originate with all of you! So, if you ever have an idea you'd like us to pass along to the group, please just send it our way. Also, please remember that we'll be archiving these ideas on the siteowner web site, so that you can go back and view them whenever you like.

We are writing to call you attention to a special product offering for those planting sunflowers in 2022.  We have located an exceptional book for children that could be sold at the entrance or exit to your sunflower patch. Beyond producing an additional revenue source, the sales will drive return visits (as well as provide a way to stay top-of-mind with families between visits).

The Boy and the Sunflower contains important lessons concerning the cycle of life, letting go and growing up.  Its cover and a sample page are shown in this email. The full book can be previewed at this link: http://greatauntdebbie.com/the_boy_and_the_sunflower.pdf.

Here are some ideas about how the book might be used to drive customer contacts:

• During the planting season children could plant a few seeds at the farm and receive emails/check a blog to see how the farm plants are doing.
• The book purchase could be bundled with the purchase of a u-pick bouquet (either picked at the time of book purchase or picked during a later return trip; for example, as a brand anchor for a fall festival).
• The book purchase could be bundled with the purchase of a package of sunflower seeds, for families to plant at home.
• Either the seed packets or the back cover of the book could have a QR code sticker taking the customer to your website for information about sunflowers, such as how to plant them or how the sunflowers look at the farm or other blog items.
• There will be a follow-on book, on a slightly different topic for the next growing season

The book will retail for $14.95 and your cost will be $7.50. If sufficient interest exists, a point of sale display will also be prepared and sold at cost.

Please contact Deborah@Prutzman.net if you are interested in ordering the book which is currently being printed in hard cover.  Please provide the following information:

• You name and contact information
• Delivery address
• Number of copies
• Are you interested in a point of sale display (cardboard)?

If you'd like to browse through past Ideas of the Week and news, you can access them by visiting the Resource section of the siteowner online toolbox OR by CLICKING HERE. This link takes you to the most recent emails. Older ones, dating back several years are also in the online toolbox.