FASHION REVOLUTION WEEK CALL TO ACTION
#WFTOMadeYourClothes
 
 
 
 
Dear WFTO Asia Members,

Fashion Revolution Week is an annual campaign that aims to raise awareness about the impacts of the ‘fast fashion’ industry and encourage consumers to make more mindful purchasing decisions.
 
Both consumers and brands participate in Fashion Revolution Week on social media using the hashtags #WhoMadeMyClothes (consumers) and #IMadeYourClothes (producers, artisans and brands). Producers working in fashion, accessories, bags and shoes are all encouraged to get involved. In 2016, more than 2,600* producers participated, helping to promote their brand and highlight their values in the process. Fashion Revolution Week has an impressive global reach, creating more than 156 million social media impressions in 2016, and securing media coverage that reached a potential 22 billion people worldwide. 
 
Fashion Revolution Week 2017 (Monday April 24 to Sunday April 30) will be a unique opportunity to highlight the relationship between Fair Trade and ethical fashion and to promote the work WFTO Asia Members are doing to create a fairer, more transparent fashion industry. To help raise the profile of Fair Trade during Fashion Revolution Week, we are supporting you, our Members, to get involved on social media using the hashtag #WFTOMadeYourClothes and the posters provided.
 
How to get involved
 
 
1.     Use the template and instructions below to send us your Fashion Revolution Week submissions. WFTO Asia will post your photos during Fashion Revolution Week, helping you to extend your reach on social media and promote Fair Trade.
 
2.     Run your own social media campaign. Post photos and stories to social media during Fashion Revolution Week (April 24-30) and use the hashtags #IMadeYourClothes #WFTOMadeYourClothes #WFTOASIA and #FashionRevolution
 
3.     Host an event in your country. To learn more about hosting an event, please contact your local Fashion Revolution Country Coordinator.
 
Instructions
 
Step 1: Select and print
 
Select appropriate poster(s) and print (A4,portrait,black & white).
 
 
 
 
 
 
 
 
Step 2: Print
Print the WFTO logo (optional)
 
Step 3: Take a photo  
Invite different members of your organisation (producers, artisans, designers,   founders, etc.) to hold up the poster(s) and pose for a photo. You may choose to    take a group photo or a set of individual photos that highlight different artisans and stages in your production. This is a great chance to show consumers ‘behind-the-         scenes’, so we encourage you to take the photograph in your studio/workspace. (See   the images below for inspiration.)
 
Step 4: Fill out photo information
Fill out the information for each photo you are submitting using the template below.
 
Step 5: Submit
Return the completed template plus your photos to Cherry at WFTO Asia (communications@wfto-asia.com).
 
Submission Date
 
Please return the template with your materials attached by Monday 3 April 2017. If you have any questions about Fashion Revolution Week or WFTO Asia’s campaign, please send an email to communications@wfto-asia.com
 
*More information about Fashion Revolution’s impact in 2016: http://fashionrevolution.org/about/2016-impact/
 
 
Template:
 
Photo # 1
Name/s of the person pictured in this photo (right to left):
Job title/description:
Photographer to credit for this photo (if applicable):
 
Photo # 2
Name/s of the person pictured in this photo (right to left):
Job title/description:
Photographer to credit for this photo (if applicable):
 
Photo # 3
Name/s of the person pictured in this photo (right to left):
Job title/description:
Photographer to credit for this photo (if applicable):
 
Terms: By submitting these materials to WFTO Asia, I understand that WFTO Asia may choose to share my materials on social media and/or the WFTO Asia website on my behalf as part of its Fashion Revolution Week 2017 campaign. I understand that WFTO Asia will appropriately credit my organisation and photographer (if applicable) wherever these materials appear.