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NEWSLETTER :: WEEK COMMENCING SEPTEMBER 30 2024
 
BASE HEADS TO THE PICTURES…
PUTTING ODEON AND PRIME TOGETHER FOR PROMO
BASE AWARDS SPECIAL
UNIVERSAL COMES OUT TOPS…
…AS WARNER ALSO WINS BIG
STUDIOCANAL PICKS UP A TRIO…
…AND LIONSGATE TAKES HOME A BRACE
INSPIRATIONAL WOMEN ARE LEADERS OF THE PACK…
…BENSON, GODAS AND PARKER PRAISED FOR GROUNDBREAKING WORK
…AS DOGOOF ALSO MAKES AN IMPACT
INSPIRATIONAL WOMEN: BEAVEN IS A RISING STAR…
…AS CATEGORY HEROES ALSO PRAISED
SIGNATURE MAKES ITS MARK WITH FOOTSOLDIER
VINDICATION AS PICNIK GETS AWARD
MR BATES DELIVERS AWARD FOR ITV AND SPIRIT
CHART TOPPERS
SONY TAKES HOME TWO AWARDS…
…AND SKY STORE PICKS UP A COUPLE TOO
HMV IS PHYSICAL RETAILER OF THE YEAR…
…AMAZON TAKES HOME THE DIGITAL RETAIL AWARD
SILKY SKILLS AS FACTORY CREATES AGENCY WIN
GOOD SIGNS FOR DELUXE
PRIME AND BBFC STRENGTHEN PARTNERSHIP…
…AS PRIME GETS TO SELF-RATE ITS OWN PRODUCTIONS
ALTITUDE HEADS TO WEMBLEY…
…AND ALSO HAS A VIOLENT NATURE 
STUDIOCANAL’S STREAMING WINS DOLAN EXCLUSIVE
CONAN PREMIERES…
TRAILERS OF THE WEEK


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It was a good week for… Congratulations to all the BASE Award winners
 
It was a bad week for… Anyone trying to live tweet the Awards on Wednesday (sorry, no service). More importantly, commiserations to those who didn't win
 
We have been watching… We watched the Detective Conan premiere with a bunch of cosplaying anime fans…
 
Before we get stuck in to the big event of the past week – the BASE Awards 2024, which took place on Wednesday night – there's more news from the trade organisation and it's such a big story that we thought it worth sticking at the top. before the main course of the awards. For BASE has this week announced a new partnership between Odeon and Prime Video alongside a whole host of major UK distributors. Under the banner of “Go big AND go home”, consumers buy tickets to see selected films at Odeon cinemas will get a 40 per cent discount on a selection of EST films through Prime Video they can download and keep. This will be via a unique code which they will have a month to redeem. BASE, which has help broker and put together the initiative pulling in members such as Lionsgate, Paramount Pictures, Sony Pictures, STUDIOCANAL, Universal Pictures UK, and Warner Bros. Discovery. Running from Tuesday October 1 through to November 7, the promotion has, BASE said, been driven by Deloitte Consumer Tracker research from the second quarter of this year which noted that consumers “are still eager for promotions, sales, discounts and loyalty schemes”. The partners hope it will boost the big screen experience and entice customers to the big screen at the same time as offering something for home viewing. Films involved include Joker: Folie A Deux, Salem’s Lot, Smile 2, Venom: The Last Dance, Transformers One and The Wild Robot, while more than 70 titles will be up for grabs in the home entertainment offer. 
Comment on the promotion came from BASE chief executive Liz Bales, who said: “BASE insights clearly demonstrate that audiences love entertainment on all screens and formats, and that a big Box Office performance has a hugely positive impact on revenue growth across a film’s lifecycle. It is our hope that this promotion will deliver positive results for all our partners in entertainment, driving increased frequency for attendance in lapsed and light cinemagoers, and a great value proposition for Home Entertainment transactors as well. The success of the promotion trial will be measured across the campaign and determine further, broader cross industry activations through deeper collaboration.” Odeon’s Suzie Welch added: "We’re delighted to collaborate with BASE & Prime Video on this landmark partnership, marking the first of its kind in the industry. Our businesses are united by a love of film, and we can’t wait to celebrate an upcoming season of exciting new releases by offering customers an excellent deal to enjoy them both on the big screen and from their living room. We’re really looking forward to welcoming guests, both new and returning, to our screens this autumn.”
 
And so, on to the awards. Wednesday September 25. The Roundhouse, Camden, London. And the great and good, the new and old of the industry were out in force for the annual bean that is the British Association for Screen Entertainment’s annual awards ceremony. The big winners on the night were Universal and Warner, alongside Studiocanal, who took home the most awards, with the likes of Lionsgate and Sony Pictures also faring well as more than 50 (52 in total – count ‘em) awards were dished out across 36 different categories. Comment on the event after the fact came from chief executive Liz Bales, who said: “I’m so proud of the BASE team for delivering another fantastic BASE Awards for this incredible community of entertainment. It was a night packed with highlights for me, just one of which was awarding the first ever BASE and DEGI Hedy Lamarr awards to four amazing women in our industry, in the knowledge that BASE has been able to attach ongoing mentoring and coaching for all the nominees in the Rising Star category. Last night was quite rightly a huge celebration of collective and individual achievement. Congratulations to all the winners and nominees - I’ll see you all next year!” BASE chair Rob Marsh, VP, International Account Management / Sales, and UK Home Entertainment, at Sony Pictures Entertainment said: “Serving as Chair of BASE is an honour, and it was fantastic to be able to stand alongside Liz at the Awards and thank everyone in the room for their contribution to an amazing, vibrant industry. I feel so privileged to work with so many talented colleagues who share my enthusiasm and aspirations for the UK Home Entertainment industry. The collective effort, highlighted by the incredible winners at the Awards this year, will continue to push us towards even greater achievements in the future.” See below for more on the night and we’ll have more next week too…
 


As is often the case at these events, Universal and Warner were battling it out as to who took home the most statues on the night.  Universal went home with one Best in Class award, for Packaging & Artwork for Gladiator – Titans of Cult (alongside partner Scanavo); three Campaign of the Year gongs – one for Catalogue – Multiple Product for its Special Edition Strategy 2023, another for TV for The Walking Dead Season 11 & 1-11 Boxset and one for its Universal Pictures Content Group arm in the Specialist category for Breaking Olympia: The Phil Heath Story; as well as a Social Impact award for NBCUniversal x The Prince’s Trust – Million Makers 2023. If that wasn’t enough, there were a raft of gongs for its staffers too. Universal’s John Partridge, himself a winner of two Category Hero awards alongside many of his colleagues (see below), said: “I couldn’t be prouder of my catalogue and TV team at Universal taking home three campaign and best in class awards at BASE this week. I was honoured to have been selected for not one, but two Category Hero awards - for Leadership and Creative Excellence. It was also wonderful to see my two longstanding catalogue colleagues - Simon Day and Steve White - also collect awards for Creative Excellence. I love the work we have done on physical Special Editions over the years and I am so pleased to see that physical is still alive and kicking in the home ent industry- supported and nurtured by the amazing BASE team who organise these awards. As a colleague said to me earlier today - maybe we could get IKEA as a future sponsor as we are certainly helping them shift some shelving units with our Collector product.”
 
Warner Bros discovery picked up awards for Best in Class – Blu-ray/4K for The Exorcist 50th Anniversary Deluxe Edition; Campaign of the Year for Catalogue – Single Product for The Exorcist 50th Anniversary 4K Remaster; 2023 Distributor of the Year and 2023 Biggest Title of the Year – Across all formats for Barbie. Disney won the 2023 Title Of The Year Ownership for its 559,000 unit-selling Avatar The Way Of The Water. 
 
Plaudits must go to Studiocanal, which went home with three gongs on the night, including  Best in Class – Bonus Features for The Wicker Man (shared with  Digital Factory), Campaign of the Year for Film – Up to £8m Box Office for Evil Dead Rise and the People’s Choice Award: Hidden Gem for Past Lives. Comment on the night came from the company’s Chris Sharp, who said: “Following a record number of nominations for Studiocanal this year, to win three awards was a great achievement for the team, recognising the creativity, ingenuity, commitment to quality and hard work that has gone into everything we do. That they came for both new release and catalogue was particularly pleasing - Evil Dead Rise was rightly praised for its ‘slick, well-executed campaign’; The Wicker Man was one of the standout catalogue titles of 2023, winning and being highly commended in a number of categories; and the audience vote for Past Lives as the Hidden Gem showed how well we'd been able to connect that film with the public. All in all, a fantastic accomplishment!”


Lionsgate picked up two on the night, Campaign of the Year for Film – Over £16m Box Office for John Wick 4 and 2023 Independent Label of the Year – Digital. The company’s Marie-Claire Benson said: “We invite the entire Motion Picture Group to celebrate at the BASE Awards, as it’s a recognition of everyone’s contributions to our campaigns. Seeing the Digital Sales team win for the third consecutive year, along with the marketing campaign award for John Wick 4, were moments of immense pride for the whole group. A special mention goes to our Rising Star nominee, Sophie Fawcett, who is truly the backbone of our marketing team—managing it all with remarkable efficiency and grace.”

Marie-Claire Benson herself, a long-standing supporter of the industry who has risen to the role of EVP, Head of Motion Picture Group at Lionsgate, overseeing home ent and theatrical among other elements, was one of the first recipients of the new BASE & DEGI Hedy Lamarr Inspirational Women in Entertainment Leader Award, alongside Anna Godas, CEO at Dogwoof and Helen Parker, EVP, Universal Pictures Content Group. Benson told The Raygun: “I’m deeply honoured to receive the Hedy Lamarr Award—it came as a complete surprise! I owe this recognition to the many mentors, colleagues, and supporters who have believed in me along the way. It’s very humbling to be celebrated alongside such inspiring leaders as Anna Godas from Dogwoof and Helen Parker from Universal. I began my career at Universal Pictures over 20 years ago, and Helen was a role model to me even then. I’m proud to lead the award-winning team at Lionsgate, where every person’s unique talent contributes to making us a formidable force.”
 
Dogwoof CEO Anna Godas not only picked up one of the BASE & DEGI Hedy Lamarr Inspirational Women in Entertainment Leader Award, but also saw the company she founded winning a Social Impact award for 20 Days in Mariupol – Awareness Impact Action. She said: "It was a real honour to receive such a wonderful award. This is an award my own team nominated me for and that is truly special. The fact that BASE picked me as one of the winners alongside Helen and Marie-Claire is an incredible honour for a girl from Barcelona who came to study in London 24 years ago. Working on the 20 Days in Mariupol campaign has been one of the most rewarding experiences for the Dogwoof team. This is a film that has had a profound impact on a global scale and we are extremely thankful that our work has been recognised by BASE.”
 
For her part, Helen Parker, a driving force in special interest at Universal and its Universal Pictures Content Group arm, who has, over the years stretching back to the VVL days, helped, among other things, nurture entire categories, such as comedy, fitness and other specialist areas, told The Raygun: “I was deeply touched to have been nominated for and to receive the BASE & DEGI Hedy Lamarr award for Inspirational Women in Entertainment at the BASE Awards alongside two much admired and worthy winners Anna and Marie-Claire. In my eyes, the award is not for an individual. It represents and celebrates a team effort, a shared passion, and it is given in recognition of the Universal Content colleagues past and present who work/worked alongside me, always striving to keep creativity and excellence at the heart of what we do. I'd also like to take the opportunity to congratulate all of the Universal Content Group for winning the Campaign of the Year for Specialist for Breaking Olympia: The Phil Heath Story, a much deserved achievement for an outstanding campaign. And a congratulations to Stephen White, John Partridge and Rob Spink and all Universal teams their awards last night.”
 
There was a further BASE & DEGI Hedy Lamarr Inspirational Women in Entertainment award given on the night, as Johanna Beaven, marketing manager at NBCUniversal was given the Rising Star Award. The Universal staffers mentioned above were among a raft of winners in the Category Hero section of the evening, with the full list of winners including David Paget (Warner Bros. Discovery), Irene Tobajas (Amazon Prime Video), and Richard Ayres (Visual Data) in the Positive Impact category;Chris Austin (Official Charts), Ipar L’Aimable (OC), John Partridge (Universal Pictures), Andrew Stewart (Amazon Prime Video), Paul Newton (Sky Store) and Jeremy Enos (Paramount Pictures) in Leadership; Matt Armstrong (OC), Simon Day (Sony DADC), Stephen White (Universal Pictures International Entertainment), John Partridge (Universal Pictures), Jonathan Mullenger (Visual Data) and Riana Barrow (Amazon Prime Video) in Creative Excellence and Rob Spink (NBCUniversal) and Jonathan Mullenger (Visual Data) in Sales & Operations. 
The Best In Class – Video Asset award went to OC and Pangaea Group for their joint efforts on the main Netflix trailer for The Sidemen Story. The company’s Alex Carter said: “Thanks once again to BASE for hosting another fantastic evening full of incredible achievement and industry success. We’re honoured and proud to have won for Best in Class – Video Asset for The Sidemen Trailer (Netflix) working with the producers, Pangaea Group who crafted this wonderful documentary. Our team thoroughly enjoyed creating a captivating and heartwarming trailer for their audiences. We’re also incredibly proud to see two of our employees recognised for their contribution, hard work, and creative excellence. Matt Armstrong (Technical Design Lead) won for Creative Excellence & Ipar L’Aimable (Creative Director) for his incredible leadership. Congratulations to all our friends, clients, winners & Nominees.”


Our old chums at Signature deservedly won Campaign of the Year for Independent Film for the ever-dependable franchise Rise Of The Footsoldier and its most recent outing, Vengeance. It’s another impressive milestone in the franchise’s amazing story and highlights its longevity too. Signature’s Kristin Ryan said: “As always, the team at BASE delivered a fantastic evening in celebration of our diverse and ever evolving industry. Being awarded the Campaign of the Year for Independent Film for Rise of the Footsoldier: Vengeance was the icing on the (cup)cake. The whole team from operations, marketing, publicity, social media and sales delivered a fantastic campaign and achieved impressive sales results for our tentpole franchise. We couldn't have been happier the day after, despite the slightly sore heads! Congratulations to all of the winners."
 
The 2023 independent Label Of The Year award, another dependent on sales, went to BBC Studios, with the commercial arm of the Beeb’s performance boosted by the likes of a resurgent Doctor Who. BBC Studios’ Rob Crowe told The Raygun: “It was another fantastic event laid on by the wonderful team at BASE on Wednesday, and lovely as always to have the opportunity to catch up with so many friends and colleagues from across the industry. We at BBC Studios are delighted to have received the OCC sponsored Independent Label of the Year – Physical award. It's a real testament to the hard work and dedication of the teams both here at BBC Studios, and also at our distribution partner, Spirit Entertainment, as well as a reminder of the enduring appeal of homegrown British TV content.”
 
The Script To Screen award, one of the more recent additions to the roster under the Innovation heading, was given to Picnik Entertainment and partner Relish Films for Vindication Swim. Picnik is, of course, the company founded by Nicola Pearcey, an industry stalwart who has worked at the likes of Lionsgate and more. She told The Raygun: “Having just finished shooting our new Mads As Birds film Madfabulous in North Wales, it was brilliant to be back in London at the BASE Awards and to see so many colleagues and friends from over the years! Liz Bales and team continue to deliver a great event that is a pivotal moment in the calendar, celebrating achievements across so many companies and categories. And what a fantastic start for us at Picnik Entertainment, winning the best in class Script To Screen Award. The award is particularly poignant and reflective of all that we do at Picnik (this is our first award and Vindication Swim is the first film we launched under our distribution arm). Elliott Hasler, our writer/director was delighted to join us on the night alongside producer Simon to enjoy the win for their production company Relsah Films also.  It’s testament to the years of hard work for Elliott  – having written and directed the film to finally see Vindication Swim released in cinemas with a full theatrical release. Elliott and team fully committed to travelling all over the country for Q&As which really helped with the film’s success. On a separate note, it was truly a great joy to see the Lionsgate crew win so many awards, in particular Marie-Claire Benson on her much deserved recognition!”
 
The People’s Choice Award for Entertainment Moment Of The Year went to ITV Studios and Spirit Entertainment, for Mr Bates Vs The Boats Officethe latter company also acted as The Raygun’s wonderful host on the evening of the award and deserves credit for driving the project through to physical media after its TV transmission caught the attention of seemingly the entire nation. Spirit’s Sarah Stanley said: “We had a really fabulous night, a big thank you to all at BASE.  It was not only a great night for us, but for many of our trading partners - a big well done to them all! To win the Entertainment Moment of the Year Award was the cherry on top of the cake and on the same day that Alan Bates was knighted - brilliant!


The Official Charts Company won two awards on the night, for Commercial Initiative of the Year for its work on Official Charts Video Online 2.0 and Best In Class Insights for the same initiative. The company’s Martin Talbot said: “We are incredibly proud of our two BASE Awards (and our category hero Chris Austin), which together represent a huge vote of appreciation from BASE and its members for the endless work we have put into the development and launch of our Official Video Online 2.0. The state of the art platform matches our essential digital and physical sales data with insights on SVOD availability and theatrical box office in a ground-breaking new way - and it is so exciting for us, given that this is just the start… This new platform is a first step in our mission to serve up the very best, gold standard data to help film and TV companies, big and small, navigate the digital landscape. More to come…”
 
There were two awards for Sony Pictures, with one for Campaign of the Year for Film - £8m-£16m Box Office for The Equalizer 3 and a Best In Class – Social / PR for Spider-Man: Across the Spider-Verse, which was joint with its agency DnA PR. On the latter, the judges said: “A highly engaging campaign, with excellent creative elements leading to sustained and well-targeted coverage. The judges appreciated the campaign’s integration of pop culture trends and timely events. They found the traditional PR tactics engaging and were impressed by how the team tackled the challenges of working with a franchise film, managing multiple layers of approval and limited access to talent. The campaign’s creativity and strategic approach made it a standout effort.”
 
Over in retail, Sky Store picked up a brace of awards,  for Audience Engagement Initiative of the Year for Sky Store VIP Movie Night In and Creative Initiative of the Year for Sky Store Barbie Campaign. On the former, the judges said: “The judges felt the creativity was outstanding for the category, giving the campaign a distinct and engaging personality. It was well-executed across various Sky platforms, showcasing a creative and original concept. The campaign offered a great customer experience, inclusive of multiple elements to create a successful and memorable initiative.” On the latter, the judges added: "An outstanding, best-in-class entry that highlighted the Barbie message. The campaign used owned assets brilliantly, showcasing fun branding that enticed customers. The strategy for the initiative was to dominate, integrating the title with the platform, and boosting awareness of both the platform and Home Entertainment. Despite the obvious challenges of altering branding aspects across the platform, the judges felt the team were extremely clever and innovative in tackling these challenges. The initiative covered all bases, from a strong social media presence, voice activation, pitch-side ads, and logo changes, to truly excel and be awarded Creative Initiative of the Year.”
 
hmv won Physical Retailer Of The Year, with the judges noting: “hmv is the deserved winner tonight as it continues to champion physical formats and support the category. hmv invested heavily in super-serving the High Street and especially entertainment fandoms. This year, the retailer continued its success in offering consumers “only@hmv”, offering a range of exclusive content to fans and collectors alike. After a four year absence,  hmv returned to their iconic spot at 363 Oxford Street in November 2023, an iconic high-street hub and space for entertainment recognised and respected by all. The retailer provides shoppers with much-wanted browsing space, time, and incredible range of products, serving physical fans and collectors across all formats from DVD to Blu-ray, 4K UHD and an incredible selection of merchandised goods across franchises and IP.”
 
Also on the retail side, Amazon Prime Video was the Digital Retailer of the Year. In their analysis of what they said was a hard-fought category, the judges stated: “The digital retailer continues to promote and lead the market on new release transactional content and support the biggest titles across the year.”
 
Agency Of The Year went to Silk Factory, with the judges saying: “The judges awarded it due to its exceptional commitment to both its work and its people. As an agency showcasing its culture and emphasising the strong values and relationships it’s built upon, its presentation gave the judges a personal sense of who the company is, highlighting diversity, inclusion and nurturing talent. Its creative work delivers great results, leading to overall strong and long-term partnerships. The judges were also impressed by Silk Factory’s focus on climate and conscious recruitment practices, demonstrating its forward-thinking approach and goals.”
 
Finally, in Best in Class – Technical Operations, Deluxe won for its American Sign Language (Deluxe) initiative. The judges said: “American Sign Language won the Technical Operations Award for its innovative approach to accessibility. The project used Picture-in-Picture for ASL, offering a unique solution that enhances film accessibility for Deaf and Blind communities. The ingenuity and execution of the team effectively addressed challenges and solutions, highlighting great planning and impact on the judges, with the project marking a major step in improving media accessibility. Finally, the judges highlighted the ability for this technology to be easily interpreted and amalgamated into the UK market with British Sign Language.”

SPOTTED OUT AND ABOUT
Those award winners in full, here on stage at the Roundhouse in Camden… 

Following its recent extension of its Netflix partnership, ratings body the BBFC has announced a new self-rating agreement with Prime Video, furthering the near-10-year relationship between the Amazon company and the classification organisation. It will allow Prime Video to produce its own ratings. The announcement noted: “Following the successful completion of a 12-month pilot, Prime Video will be able to generate BBFC age ratings in-house – initially for its Amazon Originals and Exclusives. The BBFC will regularly audit Prime Video classification decisions to ensure the self-rating process delivers very high levels of accuracy on an ongoing basis.” Beyond that, the two noted, the ultimate goal is to achieve widespread coverage of BBFC age ratings across the majority of Prime Video’s SVoD (Subscription Video on Demand) and TVoD (Transactional Video on Demand) content offerings”. 
 
Comment came from BBFC chief executive David Austin OBE who said: "Our latest Classification Guidelines research shows that trust in the BBFC is at an all-time high. People told us just how much they value seeing our age ratings wherever and however they decide to watch content. Which is why we're delighted to take this significant next step in our relationship with Prime Video, making it even easier for audiences to make informed choices about the content they watch on Prime. This partnership is a fantastic example of best practice, which we hope to replicate with other streaming services operating in the UK to help and empower families, in line with the clearly expressed preference for consistency.” Prime Video’s UK MD Chris Bird said: “We have worked with the BBFC for years at Prime Video UK to ensure that our customers have the information they need to choose what to watch with confidence. We are delighted to be extending our partnership with a view to achieving even greater coverage of the BBFC's age ratings, which we know are understood and trusted by the vast majority of UK audiences. This important work enables us to give our customers the best possible user experience.” 
 
A couple of Monday releases now and Altitude has a brace of wildly differing titles due in stores on Monday September 30. These include the Blur documentary To The End, which lands in a double pack paired with the full concert that the documentary looks at, in the shape of Live At Wembley Stadium. Both were released theatrically, making this a real value offering. Altitude’s Adam Eldrett said: “We are delighted to have made it to the end with our two theatrical releases of BLUR and now our limited edition double pack complete with art cards of the band is in stores Monday. We have been working closely with the filmmakers since early spring on the releases and are excited to bring this product to the fans. Pre orders as you can imagine have been strong for us.”
 
Also from Altitude in stores on Monday is In A Violent Nature, a slasher movie that views gruesome murders from the killer’s perspective and has wowed the cognoscenti ahead of its physical release today. Altitude’s Adam Eldrett said: ‘IAVN has been a real curio since appearing at festivals and into theatres around the world, coming with high acclaim it’s certainly something a bit different and is a real visceral experience however you watch it. We have some fantastic distribution on the DVD and BLU RAY release thanks to all the awareness around the film and again pre orders have been building ahead of Monday.”


Many studios and distributors now have their own streaming services and Studiocanal Presents, its offering on these shores, has just landed something of a coup. For the SVOD streamer is now offering the first TV series from noted director Xavier Dolan, The Night Logan Woke Up, exclusively. The five episodes, which chart a dark secret and horrors from the past in a small town in Quebec, Canada, also have a soundtrack from another big name, Hans Zimmer. Studiocanal’s Chris Sharp said: “Since its launch in 2022, Studiocanal Presents has been the essential destination for great films and television, carefully crafted from the Studiocanal catalogue. We’re proud to showcase the best in British cinema, box office hits, critically acclaimed award-winners, and lovingly restored classics, plus a number of lesser-known gems, and through this strength of content we’ve seen our subscriber numbers consistently grow above our expectations.”
 
To London’s Leicester Square for a special screening of the latest feature length outing in the hugely successful Detective Conan: The Million Dollar Pentagram. It’s the biggest box office hit of the year in its native Japan, and the film was released by Trinity CineAsia at cinemas on Friday September 27 ahead of a further-down-the-line home entertainment bow. Seeing the film alongside scores of Japanese anime fans – many of whom had cosplayed as characters from the very modern, Manga-style take on Sherlock Holmes-style adventures – gave it a real sense of atmosphere, as did the magician performing tricks in the lobby ahead of the premiere. Comment on the film came from Trinity’s Cedric Behrel, who said: “The opening event was incredible, you could really the passion and love in the air, it was electric.That kind of joy is contagious, we were over the (new) moon ourselves and hope it will carry over to new audiences who are used to see Japanese animation but not necessarily familiar with the Conan franchise, which has been going for 26 years but which we're bringing to UK cinemas for the first time ever. We’ve been doing lots of activity for the release with many sponsors joining the fray and a campaign with the Sherlock Holmes Museum which we’re very excited about (we reached over a 100 cinemas across the country in its opening weekend). And of course we’re looking forward to the home entertainment formats early next year, where it already as a strong presence that we aim to capitalise on.” 
 
TRAILERS OF THE WEEK 
 
Jilly games…
 
Reddy or not…
https://www.youtube.com/watch?v=6jX6bG6p2ZY 
 
To the Maximus…
https://youtu.be/3_OFWynGGuU?si=WYihGYQNglAr9FWh
 
Supported, presumably, by an ad Blitz…
https://youtu.be/iZwykQK9aZo?si=L8_7ACv8sDYOAGP-
 
 
 
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