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Engage Audience from the Start with the I.N.T.R.O.
 
 
Sir Winston Churchill pithily highlighted the challenges faced when delivering a speech.......
"There are two things that are more difficult than making an after-dinner speech: climbing a wall which is leaning toward you and kissing a girl who is leaning away from you"
 
Business presentations are made easier when started professionally. I.N.T.R.O. is a way of ensuring that your presentation kicks off in a confident way ensuring your audience are settled and engaged to listen.
 
√  I nterest
Anything we can say that helps grab audience attention. Ideas include:
  • Use of humour
  • A relevant anecdote
  • Quotations
  • Pose a question
  • Present some startling facts/statistics of the 'Did you know that.....' variety
  • A qwerky title
The key thing is that it's relevant to the content of the presentation.
 

√  N eed
Why does your audience need to listen? How will they benefit? e.g. cost reductions; better way of working; more sales; faster way of doing things? Let them know to 'hook' them in.
 
 
  T itle
The title of your presentation, normally shown on the opening slide with your name and job title.
 
 
  R elated Information
Other things you may need to tell your audience include:
  • Who are you? Give some background to sell your expertise
  • Duration of the presentation?
  • Any comfort breaks scheduled?
  • Health and safety considerations? e.g. fire evacuation proocedures
  • When can questions be asked?
  • Will a handout be available?
  • Any ground rules? e.g. mobiles on silent
 
  O verview
Give a brief 'road map' of the areas your presentation will be addressing. Normally accompanied by a contents slide.
 
 
So make your audience mentally and physically comfortable, with a thirst for listening, using the I.N.T.R.O.
 

This content is drawn from our 1 day Presentation Skills course material. Visit our website blog for more e-learning tips to circulate to colleagues and friends.

Any queries or feedback?  Email us at info@abctrainingsolutions.biz.
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