<>AdvertMania Gazette - Issue # 788
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
-----------------------------
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<>IN THIS ISSUE<>
<>Sponsor Court: We Market Your
Site So you Don't Have To!
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<>Tips Road: Marlon's Secrets of Hiring Your
First Virtual Assistant...--Marlon Sanders
http://getyourprofits.com/z/240/CD13780
<>Recipe Center: Coffee Mallow Parfait
<>JokeVille: Definitions...For...Men
<>Free Ad Terrace
-----------------------------
<>SPONSOR COURT<>
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<>TIPS ROAD<>
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---------------
"Marlon's Secrets of Hiring Your First Virtual Assistant
Full Or Part Time -- Secrets From Years Of Experience"
Save this for reference and use it as a checklist
By: Marlon Sanders
http://getyourprofits.com/z/240/CD13780
---------------
I'll never forget, actually.
My phone rang off the hook all day long. All night long.
The fax churned with manual orders.
I had more customer service emails than I knew what to
do with.
I couldn't get tables on my web pages to center right or
the background to look good.
I had ebooks with typos and sales letters with the same.
Money poured in. But how to handle all the mundane WORK?
I realized quickly that by doing my own customer
service, I'd soon lose all the customers I had!
I tried hiring a girl at the gym to run errands and
help out. That went absolutely nowhere.
I hired another girl to come in and help with customer
service and orders. That didn't really turn out so
good.
I needed REAL talent. And real help.
But I didn't know if I could afford someone full time
or not. Still, things were starting to tear apart at
the seams.
In a moment of desperation, I posted on Anthony Blake's
forum at ablake.com/forum that I was looking for a
virtual assistant.
I'll never forget that Michel Fortin emailed me and said he
worked with IMC (Internet Marketing Challenge).
But when the late, great Corey Rudl bought the company,
he let go of their customer service person. He thought
she was awesome and I should contact her.
Her name was Lisa Edwardsen. And Lisa worked with me
for 7 or 8 years, doing everything under the sun.
I was scared to death I couldn't afford her. But the cool
thing is, she lived in Canada. And for 3 or 4 years, I
got her at half price because of the exchange rate.
Later, when that rate turned against me, I had to pay
more and more for her services while she netted the
same amount.
So it wasn't all a bed of roses.
I'll never forget, though. I just didn't know for sure
if I could afford to hire Lisa. But I knew I had to
have help.
Corey told me the hardest person you'll ever hire is
your first.
How right he was.
A talented person will treat your bank account very well.
Now, not all my hires have been good. Usually, if the
person is great the first week, they'll be great 2
years later. If you aren't sure about them the first
week, you probably will still feel the same way two
years later.
Danny does my graphic design now.
I brought him in on a freelance assignment from
Craig's List. He hit a home run on that project.
And he's been a great help ever since.
Here are my best secrets for hiring your first virtual
assistant full or part time.
1. What are you doing that someone else could do for you?
Your time is the single most valuable thing you have.
What are you doing that someone else could do?
2. Your time is best spent coming up with new product
ideas and promotions.
If you're doing a lot of things that aren't about coming up
with new product ideas or promotions, look at getting
a virtual assistant to help out.
3. Look for exchange rates that are in your favor
While the exchange rate between U.S. and Canada eventually
turned against me, for 3 or 4 years, it worked in my favor.
Look at countries where one of your dollars is worth two or
more of theirs. This way, you get talent at a bargain price.
But your talent still feels well paid.
4. Hire people who are smarter or more talented than you
I've always felt you need to hire people who are smarter
than you, faster than you and more talented than you.
This is the only way you'll feel confident delegating
tasks to them.
Now, with Lisa I was lucky. I originally hired her just
customer service. But to my surprise and luck, she
had terrific graphic design talents!
That's what you call a triple jackpot bonus.
5. Let your people grow
I've never wanted to hold my people back. I've always
made it my goal to let them grow as much as far as
their talents and motivation will take them.
When Matt worked for me, I let him do jinglesongs.com
because he loved music.
I let him create vblogsecrets.com because he loved
mucking with audio and video.
Lisa had this amazing ability for graphic design. So I let her
move into that area as much as I could. That's why we did
Design Dashboard. I wanted to give her a chance to show
case her amazing talents.
http://tinyurl.com/yfuldk
6. Give your people a bit of training
Lisa had an art background. I decided to let her pick out
and buy a book on Photoshop. She bought one.
She went through it. Thirty days later she blew me
away with what she could do.
That's what happens when talent meets opportunity.
At the same time, if you give someone training and they
need more and more training to get mediocre results,
that's not a good sign.
7. Graph your revenue
After you hire the person, watch your revenue. Does it
go up or not? If it doesn't, then that tells you all you
need to know.
A talented person should have a very quick impact on
your bottom line.
8. Know the downsides of hiring virtual help
The good news about virtual assistants is if you
hire them in another country, you don't have to
worry about employement taxes.
The bad news is that there's a good chance the person
won't take the position as serious. So you're in the
middle of a product launch and your assistant has an
appointment they have to keep for a teeth cleaning
at the dentist.
Or their Internet "goes down" and you have no way to
know if it's true or not.
Or they schedule doctor's appointments during
work hours.
Or their mom needs to go to the grocery store during
work hours.
There are TONS of things that can come up.
Set the rules as much as you can upfront. But know that
they'll probably never take the position as serious as
an employee at an office.
9. Once trust is violated, cut ties immediately.
I'm the kind of person who likes to give people a
second chance.
Don't.
Really. If your assistant lies, steals, cheats
or misrepresents, cut ties.
10. Keep your focus where it belongs
Your focus should be on getting products out the door
and promoting those products. Your assistant should
handle other things. Their job is to handle details
and make you look good. By the way, if you want
to see all the systems I originally created for Lisa
to follow, we documented all of them at:
http://www.operateyourbiz.com
Some of the systems are outdated. But you can see EXACTLY
how we documented her systems and work flow originally.
---------------
Marlon Sanders is the author of: "The Amazing
Formula Sells Products Like Crazy."
http://getyourprofits.com/z/240/CD13780
Check out all my products here:
http://www.marlonsanders.com
---------------
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<>RECIPE CENTER<>
Coffee Mallow Parfait
Ingredients:
24 regular size marshmallows (about 3 cups)
1 cup double strength coffee
1 cup whipping cream, whipped
1/2 cup chocolate cookie crumbs
Directions:
In medium sauce pan combine the marshmallows
and the coffee. Cook and stir over medium
heat until marshmallows melt.
Chill until partially set. Fold the whipped cream
into the marshmallow mixture. Chill again until
partially reset.
In Parfait glasses start with the coffee/mallow
mixture and layer the mixture with with the
cookie crumbs so that there are at least
three layers of cookie crumbs.
Top with the coffee/mallow mixture. Chill again
till serving. Just before serving, add a dollop
of whipped cream. Garnish with a drizzle of
Mint or chocolate syrup and top with a large
chocolate shave.
Enjoy!
-------------
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<>JOKEVILLE<>
Definitions of words and terms for men so they might
understand what women are really saying. We suggest
that each woman make a copy for the man in her life.
FINE:
This is the word women use to end an argument when they
feel they are right and you need to shut up. Never use
"fine" to describe how a woman looks this will cause
you to have one of those arguments.
FIVE MINUTES:
This is half an hour. It is equivalent to the five minutes
that your football game is going to last before you take
out the trash, so it's an even trade.
NOTHING:
This means "something", and you should be on your toes.
"Nothing" is usually used to describe the feeling a woman
has of wanting to turn you inside out, upside down, and
backwards. "Nothing" usually signifies an argument that
will last "Five Minutes" and end with 'Fine'.
GO AHEAD (With Raised Eyebrows):
This is a dare. One that will result in a woman getting
upset over "Nothing" and will end with the word "Fine".
GO AHEAD (Normal Eyebrows):
This means, "I give up" or "do what you want because I
don't care". You will get a "Raised Eyebrow Go Ahead"
in just a few minutes, followed by "Nothing" and "Fine"
and she will talk to you in about "Five Minutes" when
she cools off.
LOUD SIGH:
This is not actually a word, but is a non-verbal
statement often misunderstood by men.
A "Loud Sigh" means she thinks you are an idiot at
that moment, and wonders why she is wasting her
time standing here and arguing with you over
"Nothing".
SOFT SIGH:
Again, not a word, but a non-verbal statement. "Soft Sighs"
mean that she is content. Your best bet is to not move or
breathe, and she will stay content.
THAT'S OKAY:
This is one of the most dangerous statements that a woman
can make to a man. "That's Okay" means that she wants to
think long and hard before paying you back for whatever
it is that you have done. "That's Okay" is often used
with the word "Fine" and in conjunction with a
"Raised Eyebrow."
GO AHEAD:
At some point in the near future, you are going to be in
some mighty big trouble.
PLEASE DO:
This is not a statement, it is an offer.
A woman is giving you the chance to come up with whatever
excuse or reason you have for doing whatever it is that you
have done.
You have a fair chance with the truth, so be careful and you
shouldn't get a "That's Okay".
THANKS:
A woman is thanking you. Do not faint.
Just say you're welcome.
THANKS A LOT:
This is much different from "Thanks." A woman will say,
"Thanks A Lot" when she is really ticked off at you.
It signifies that you have offended her in some callous
way, and will be followed by the "Loud Sigh."
Be careful not to ask what is wrong after the "Loud
Sigh," as she will only tell you "Nothing".
-------------
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¤§¤========¤§¤
AdvertMania Gazette - Issue #788
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher 12/26/08
http://tinyurl.com/dmrtc
¤§¤========¤§¤