The prize from the Cradle to Cradle Products Innovation Institute, a non-profit organization with headquarters in San Francisco, is awarded to industrial companies that manage their production according to the Cradle to Cradle® principle in closed loops for maximum sustainability. The award winners are hailed as pioneers in their industries. "The international recognition that comes with the Cradle to Cradle Products Innovator Award confirms in a very special way our engagement for greater sustainability in professional cleaning," said Frank Vancraeyveld, CEO of Werner & Mertz Professional/tana-Chemie."
Frank Vancraeyveld, CEO of Werner & Mertz Professional/tana-Chemie GmbH, accepts the Cradle to Cradle Products Innovator Award for green care PROFESSIONAL in New York. Photography by Margarita Corporan (PRNewsFoto/Werner & Mertz)
"Integrally sustainable is the Werner & Mertz credo. Credible eco products like green care PROFESSIONAL and FROSCH can come only from a company that consistently pursues sustainability in everything it does," said Reinhard Schneider, eco pioneer and CEO of Werner & Mertz. Consequently, the sustainable development of a cleaning product does not end with the elimination of critical ingredients. The company also makes sure that the product life cycle is integrated in Nature's material cycles.
In that time 18 green care PROFESSIONAL products have received the Cradle to Cradle CertifiedTM Gold label, including five products from the newly introduced safety and dosage system SMART.
