Old Strathcona is poised to take the next step in establishing a marketable “brand.” In conjunction with Destination Development International, the district is hosting an online questionnaire, and they need to hear from as many people as possible.
Like businesses, the majority of successful towns and cities have adopted a brand. A brand is much more than a logo or slogan – a brand is a perception. It is what people think of when “Old Strathcona” is named; it is the expectation of an EXPERIENCE.
What would you like our district to be known for in ten years? What is your image for the future of Old Strathcona? Identifying the district’s strong points is one of the goals of this questionnaire – to enhance the community for businesses and residents while increasing tourism and benefiting the local economy.
It is your opportunity to be heard.
PLEASE FORWARD THIS ON TO AS MANY PEOPLE AS YOU CAN.