Spring 2012 Newsletter
It’s warming up, and we’re not talking about climate change.  
Job growth is up.  And, seemingly overnight, everyone needs help finding outstanding talent.  
Cloud computing is back on with a vengeance.  (Mobile continues to be a trending platform, but for now, talent has caught up with demand.) Next-generation ecommerce is hot, from beefing up content to adaptive, personalized plays.  And we’re seeing a strong investment in image-making roles, from brand positioning experts to visual designers.
As always, just finding great people is a challenge. But now, landing them is tougher than ever. 
“Qualified” has taken on a new meaning. Companies have slimmed down, and they're liking their new look.  But with fewer people in the mix, the remaining employees are working harder than ever. So no smart company is going to blow a req on a second-tier candidate.
The upshot: companies are digging deeper, testing more—in a word, qualifying.  No one can afford the time sink of a bad hire, let alone the extravagant costs. If you're not an all-star, you're not in the game.
More companies are testing candidates' presence, thought leadership, and ability to communicate.  In-interview presentations are becoming more common, even for techies. Winning resumes have a new look—think Apple brochure, not Windows 95.  You have 30 minutes or less to prove yourself. And, as with American Idol, there are no do-overs.
Passion translates to an upbeat, motivated, idea-generating, kickass doer.  Unfortunately, several candidates disqualify themselves here. They just can’t express that they want the job—that they think the opportunity is fantastic. So it goes to someone who can.
Fit. Cultural compatibility matters.  A lot.  When it comes to a company’s velocity, work ethic, intensity, problem resolution dynamic, and communication style, there's little room for differences.  
Even though fit isn't as difficult to test as passion, it takes time to really ‘get’ most people.  Sharing lunch and a bottle of wine, or even just taking a walk around the block, are often skipped over in favor of interviewing yet more candidates. So this vital assessment often gets shortchanged—and so does the resulting role.
Check out the Forbes article for more, and let us know what you think.

Latest from the Blog
Here are a few recent posts from The Pachera Group Blog about interviews and career management:

Roles Not Jobs
Great article by Maren Hogan that is super relevant in today’s market.  Astute hiring managers understand that hot candidates seek out compelling roles where they are responsible for projects and not simply functions... Continue Reading

Resumes Aren't Dead, but Your Work Product Rules
Here is a great article about going beyond the resume. Whether they are Design, Marketing or thought leadership roles like a CTO, we’re interested in seeing what you’ve done. Portfolios, articles, blog-- that helps hiring execs understand and assess how you think, how creative you are, what your style is and how that all fits in with their needs. For roles that require speaking, increasingly we’re after YouTube videos of a candidate.... Continue Reading
Talent is your most valuable asset.
The talent for finding it is ours.™
Partner's Corner
Meet Bill. Our very own Mad Man, Bay Area-based Bill comes to us from world-class agencies like Ogilvy and Olson. With his impressive digital marketing and advertising roots, he's a welcome addition to our team. 
Social Media
Win a tablet!
“Like” us on Facebook. Once we hit 500 “Likes,” we’ll draw a random name. The prize: a tablet of your choice.
New Website.
Social. Conversational.  Real. We like the new image and hope you do as well. See it here.
Job Postings
Hot Roles. We're fielding too many to list, but here are our top four.
CMO: Take this compelling company to the cloud, and enjoy carte blanche on a full makeover.
Head of Sales: Is mobile advertising your thing? This founding-level role might be, too.
VP of Channel Success: Create game-changing partnerships on a global scale for the SMB SaaS space.
Innovation Leaders: Help a planet-wide brand transform the consumer electronics game.

We're always on the hunt for experienced technology and creative talent. Drop us a line.
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