<>AdvertMania Gazette - Issue # 780
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher<>
http://tinyurl.com/dmrtc
-----------------------------
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-----------------------------
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-----------------------------
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-----------------------------
<>IN THIS ISSUE<>
<>Sponsor Court
<>Article Highway:
Search Engine Marketing & Optimization
--Diego Norte
<>Recipe Center:
Coconut Cream of Celery Soup
<>JokeVille:
Annoy Those Pesky Telemarketers!
<>Free Ad Terrace
-----------------------------
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-----------------------------
<>SPONSOR COURT<>
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<>ARTICLE HIGHWAY<>
Search Engine Marketing & Optimization
by: Diego Norte
Using Google Adwords to advertise your company and your
ompany's website is a cost effective and results driven
way to ensure to drive traffic to your site and make
your name known.
Think about how you go about finding a service or product
online. If you're like me, you put that name or product
into a search engine and then are shown a page where
the company' swebsite is displayed for you or you can
choose between other websites that may offer the
product you are searching for.
Search Engine Marketing is extremely easy and
cost efficient to use. Here are the steps you
must take to have your company displayed
among your competitors.
1. You simply start by making a list of keywords. These
are words or phrases that are related to your company
or what your company sells. You can pick as many or
as little words as you want. These will be your
search words.
2. You then "bid" on these words individually. You can bid
as much or as little as you want but you must take into
consideration how "searchable" this particular word is.
If it is an extremely popular search word, you will want to
bid more for it. The more you bid the closer to the top of
the search you will display.
3. You also set a max spending limit for your "campaign".
Since you only pay per click, meaning you will only be
charged if people click on your link, you will never
spend more then you are willing to invest.
It is completely up to you and how much exposure you
desire at any given time. This limit can be changed day
to day, week to week or month to month - you are in
complete control.
4. After these 3 steps are done you have completed the
"hard work". Now you can sit back and monitor your
campaign as often as you'd like.
You simply log in to Google AdWords and can see how well
each one of your search words are doing in comparison to
others.
You can choose to delete or add any search words you'd like
and you can change your bids if you desire to be shown
higher on the search page.
Another way to have your website show up in more searched
is called search engine optimization. This is completely free
and is 100% beneficial. The key is to include your ideal
"search words" in the actual text of your site.
By doing this, your website will show up in a "natural search"
just because of your site's obvious legitimacy to the search
word. For instance, if your company sells ladders and no
where in the text of your site do you actually state this...
say you only display pictures of ladders, you will not show
up in a search of a user searching specifically for ladders,
even though your company is completely relevant to the
search.
By having the words ladder written in the text of your
site that word is like a little magnet and will help your
site to show up in a search automatically based on its
relevancy.
Besides Google AdWords, Yahoo, MSN and almost every
search engine have their own form of search engine
marketing.
They all work in the same cost per click budgeting way.
It's an incredible tool that is both inexpensive (if you
want it to be) and drives results. If you find any of
this not to be true you can simply cancel your
campaign and call it a day.
-------------
Diego Norte is the author of this artice. For more
marketing tips visit his website today at...
http://www.DiegoNorte.com
-------------
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<>RECIPE CENTER<>
Coconut Cream of Celery Soup
Ingredients:
10 cups chicken broth
3 lbs. Celery stalk - cubed
2 lbs. Russet potato - peeled and cubed
17 oz. milk
1/2 cup heavy cream
1/2 cup coconut syrup
1 1/2 tsp. celery stalk
1 tsp. white pepper
8 oz. unsalted butter
Parsley - finely chopped
Directions:
Add chicken stock in 4 qt. Pot. Bring to a boil. Puree
celery and potato in food processor until very fine.
Add puree into boiling chicken broth and beat with
whip for 2 minutes.Add milk and heavy cream,
and coconut syrup. Stir.
Bring to a fast boil, then reduce heat to low and let
simmer. Add celery salt and white pepper.
Stir. Cover pot and let simmer for 40 minutes. Stir
frequently. Remove pot from stove.
With a 2 oz. ladle force liquid through a fine sift
into a 4 qt. bowl. Discard heavy puree in sift.
Cut butter into 1/2" cubes. Add to cream of celery
in the bowl. Whip until butter has dissolved.
Sprinkle a little parsley on each serving.
Enjoy!
---------
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<>JOKEVILLE<>
Annoy Those Pesky Telemarketers!
1. If they want to loan you money, tell them you just
filed for bankruptcy and you could sure use some
money.
2. If they start out with, 'How are you today?' say,
'Why do you want to know?' Alternately, you can
tell them, 'I'm so glad you asked, because no one
these days seems to care, and I have all these
problems; my arthritis is acting up, my eye
lashes are sore, my dog just died...' When
they try to get to the sell, just keep
talking about your problems.
3. If they say they're John Doe from XYZ Company, ask
them to spell their name. Then ask them to spell the
company name. Then ask them where it is located.
Continue asking them personal questions or questions
about their company for as long as necessary.
4. Cry out in surprise, 'Judy! Is that you? Oh my!
Judy, how have you been?' Hopefully, this will
give Judy a few brief moments of terror as she
tries to figure out where she could know you
from.
5. Say 'No' over and over. Be sure to vary the sound of
each one and keep a rhythmic tempo, even as they are
trying to speak. This is most fun if you can do it until
they hang up.
6. After the telemarketer gives their spiel, ask him/her
to marry you. When they get all flustered, tell them
that you could not just give your credit card number
to a complete stranger.
7. Tell the telemarketer that you work for the same
company, they often can't sell to employees.
8. Ask them to repeat everything they say, several times.
9. Ask them to fax the information to you, and make
up a number.
10. Ask the telemarketer if they use the product they
are trying to sell. If they do, ask for a complete
report. If they don't, ask them why not since it
is such a great product.
11. Insist that the caller is really your buddy Leon,
playing a joke. 'Come on Leon, cut it out!
Seriously, Leon, how's your momma?'
12. Tell them you are hard of hearing and that they
need to speak up ...louder...louder...louder...
13. Tell them to talk VERY SLOWLY, because you want
to write EVERY WORD down.
--------
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¤§¤========¤§¤
AdvertMania Gazette - Issue #780
Copyright (c) 2008 - All Rights Reserved
Published by: Gracina Fulcher 11/02/08
http://tinyurl.com/dmrtc
*October 31, 2008*
¤§¤========¤§¤