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                                                                Plunge into your past personal stories and package them with poignant, precious, and possibly painful points, when you learned a powerful life changing process. Permit your listeners to be active participants by involving them mentally and emotionally; pause periodically and purposefully, and have them ponder their own lives. Avoid being pompous by preaching and  pontificating and attempting to be perfect…just be personable and offer practical tips. Whew!!!…enough purposeful P’s ???!!
March 2013- In This Issue
·        The 5 W’s of Storytelling

·        A few tips on How

·        Upcoming presentations in Florida- Naples, Clearwater, St. Petersburg
Quotations of the month:
"If stories come to you, care for them. And learn to give them away where they are needed. Sometimes a person needs a story more than food to stay alive." - Barry Lopez, in Crow and Weasel
"Stories live in your blood and bones, follow the seasons and light candles on the darkest night-every storyteller knows she or he is also a teacher." - Patti Davis

Personal Stories with Poignant Points make Powerful Presentations!
So often in my coaching and instructing of other speakers, I hear: “But I don’t have a life and death story, a Mount Everest type story, in other words, a huge profound story!” We need to realize that those stories aren’t ideal stories, as most people wouldn’t relate to them anyway.
Then there are speakers who have simple stories but haven’t uncovered a deep seated message, or if they, in fact, have a message, haven’t learned how to tell those stories creating a resultant impact for their audiences.
Can you identify with or relate to any of the above statements?
The 5 W’s and 1 brief  How of Storytelling 
Why tell stories?
  • facts only tell, stories sell, but superb stories with poignant messages, told well, sell better!
  • stories are wonderful anchors for your messages to be remembered and repeated.      (Stories make points stick because if you remember a story, you'll remember the point)
  • stories are crucial for connecting emotionally with their audiences.
  • people are moved to action by  both emotion and intellect.
  • everyone,  regardless of age, gender, race or creed, become engaged hearing superb stories
Who can tell (superb) stories?
  • anyone who knows the power of speaking from both the heart and the head
  • anyone who realizes that being personable, rather than perfect is what audiences want
  • anyone who is at ease  being  fully present and in the moment when re-living scenes/events 
  • anyone who has learned life lessons that may benefit others
When and Where?
  • any time, any place in a speech: at the start, middle or end of a presentation (when and/or where is it most effective for you to emphasize your point/message?)
What kind of stories?
  • simple, personal stories that show an issue, obstacle, conflict, you’ve overcome 
  • stories that taught you a lesson or process that created change and bettered your life
How to tell stories
Instead of telling your entire story in narrative form, captivate your audience by drawing them right into the 'movie' of your story so they will view, hear, and fully experience it.
  •  be conversational by re-living and re-capturing scenes, just as you do with friends
  • use characters, body language, actual dialogue, including your own inner dialogue/thoughts  
  • touch base with them periodically using rhetorical questions to ensure that the audience  joins you and stays with you throughout the entire story
Join me next month (still in Florida!) when I discuss the letter “Q” as it relates to another story-telling skill.
Until then, happy speaking!
Kathryn :-)

Go Somewhere...OVER The Rainbow
as an Effective Leader and Powerful Presenter!
Discover a 3C Formula to motivate, influence and inspire others
so they buy into your ideas, products or services
Join us at our interactive workshop 

March 20, 2013
6:30 - 8:30pm
North Collier Government Center (Conference Room)
2335 Orange Blossom Drive
Naples, Florida, 34109

Free for Toastmaster Academy members. The fee for guests is $10.
For information contact:
Tashahara Jallad (970-519-1330)  or R. Sunde (

                               APRIL - Clearwater and St. Petersburg, Florida                                Toastmaster Open Houses
2 Workshops- "5 Skeletal C's of Storytelling!"
Storytelling, the new currency in business!

April 16, 2013         7-8:30 pm Tampa Bay Women Speakers Club 
                              1500 16th St., Palm Harbor, FL
Contact: Lisa Seward  727 485 5870   

April 17,  2013       12-1pm City Power Toastmasters Club 911
                             One 4th Street North (corner of 4th Street and Central Avenue
                              6th Floor, Room 600 St. Petersburg, FL
Contact: Alexis Shuder  727 893 7918

Individual Speech Coaching or Group Instruction Available
  •  for business people who want to sell their ideas, products or services
  •   for my toastmaster subscribers who want a competitive edge over the average speaker.
or call me at: 239 961 5192 SW Florida (February/March, April)

Canadian Association of
Professional Speakers
Kathryn MacKenzie, M.Ed. DTM 
Presentation Skills Instructor | Keynote Speaker | Author

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