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Corona Presents:
ELECTRIC BEACH
ART WEEK 2015
CRAZE | ASTRONOMAR | APE DRUMS | TJ MIZELL
Live Art Installation by: DASIC
Saturday, December 5th, 2015 3pm-8pm
Clevelander South Beach
1020 Ocean Dr.
Miami Beach, FL 33139
21+
FREE WITH RSVP TO:
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*For Immediate Release: November 5th, 2015*
*All Content Cleared For Posting*
Although the last of summer is now far behind us, Corona refuses to let the heatwave die by crusading along with their sun-soaked event series Electric Beach. With a summer that saw talents, such as Diplo, Skrillex, Chromeo, Avicii, Tommy Trash, Paper Diamond, Bag Raiders, and more, grace their decks in Las Vegas, New York, Los Angeles, Miami, and Chicago, Electric Beach boasts a reputation as one of the top nationwide promoters in the EDM space, and their bookings are just the start. Beachgoers routinely enjoy decked out event spaces that often include pools, lounges, free merchandise, and of course, their fair share of ice cold Coronas.
Looking to close out 2015 in typical fashion, Electric Beach are packing their bags and heading down to Miami's Art Week on December 5th, 2015. Taking over South Beach's Clevelander Hotel from 3pm-8pm, Electric Beach will be bringing along beat slinging masterminds Craze, Astronomar, Ape Drums, and TJ Mizell to turn things up a notch. In the spirit of Art Week, Electric Beach has also recruited Chilean artist Dasic for a live art performance.
Photo: DASIC
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CRAZE
If the first thing you know about Craze is that he’s the only solo DJ to win the DMC World Championships 3 times over, prepare to get yourself schooled. From day one, every uphill battle Craze faced was met with intense adversity; every kick while he was down only served to help him rise up even stronger. You want proof? Fine. His family fled Nicaragua for the US when he was 3 in the midst of a civil war and suffered through Hurricane Andrew in ’92. Craze was a total nerd through his teenage years. But while others would chalk this up to a lifetime of hurt, Craze let it fuel his passion.By age 20, Craze had won his first DMC World DJ Championship. Two more consecutive wins later, he was (and remains to this day) the only three-time winner of the world's most respected international DJ competition, the DMC World Championship - earning the attention of TIME Magazine who proclaimed him "America's Best DJ."From Jamaica to Australia, Japan to Nicaragua, Craze has toured the world over, stunning audiences and DJs alike with his top-notch showmanship and masterfully genre-bending sets. One of those worldwide treks happened to be Kanye West's 2008 Glow In The Dark Tour, where Craze accompanied West as his stage DJ across the globe. Always evolving, Craze founded Slow Roast Records with Kill The Noise, an imprint of the infamous Fool’s Gold Records (A-Trak, Kid Cudi, Danny Brown) in 2010 and then headed out for a full US tour with Yelawolf in 2011. With two releases in 2012 – the "Selekta" EP, and "Deeper" with Codes, he hasn’t taken any time to slow down, instead focusing on a battle record with arguably the greatest scratch DJ of all time... Q-Bert. Always humble and putting the performance above all else, Craze has earned his place as an international ambassador of the art of real doing. So when someone asks you, ‘Whatchu know about DJ Craze?," feel free to let them know a thing or two.
ASTRONOMAR
Astronomar has been a stalwart in the US club scene for many years lending his production efforts to labels like Mad Decent, Fools Gold, OWSLA, Dim Mak, Slow Roast, BNR Trax, Enchufada, Ministry of Sound, Top Billin and his own label Main Course (plus remix work for countless other imprints) and gaining support from many of the industry's leading tastemakers like Diplo, Skrillex, GTA, Clockwork, Congorock, A-Trak, Zeds Dead and Martin Garrix, just to name a few. His massive remix of Wax Motif & Neoteric’s ‘Go Deep’ (Dim Mak) blew up in 2013 after nightly plays from Skrillex & Boys Noize, including Ultra Music Fest and 2 years in a row at Coachella; it was also included on Skrillex's 2013 Essential Mix for BBC Radio 1! His 2013 Mutant Club EP [Main Course] drew support from A-Trak, Congorock, Torro Torro, Salva and your favorite DJ’s favorite DJ. Needless to say, Mar is always a few steps ahead of the curve when it comes to new & exciting sounds. When he isn't touring the US & Internationally, he stays busy as head of A&R at Main Course Records; without question the hottest new boutique label in club music.
APE DRUMS
Houston native Ape Drums has quickly made a name for himself within the electronic music community gaining support from dance music heavyweights Diplo, A-Trak and Dillon Francis. Mixing unique dancehall riddims with big room sounds, 2014 was a breakthrough year for Ape Drums. His club smash "Bashment" was released on Slow Roast Records, as well as an official remix of Skrillex's "Recess," on OWSLA and national tours with Kill The Noise and Bro Safari.
TJ MIZELL
Labeled as a musical melting pot, or better yet a DJ’s DJ, TJ Mizell brings together musical royalty with the fusion of electronic and hip-hop modernism. An early adopter of the art of turntablism, TJ Mizell is a rare breed of artist whose blood is destined for a life in music. Learning from his father, the late Jam Master Jay of RUN DMC, TJ Mizell has harnessed these skills and mastered his own craft. An eclectic style that is part Hip-hop, part electronic, Mizell has already worked alongside many superstars of both the dance and hip-hop industries. He has made it his mission to share his healthy obsession with quality music with as many people possible. Mizell has collaborated with numerous artists, including (MIA, A$AP FERG, Just Blaze, DJ Scratch, RUN DMC, A-TRAK). If he isn’t practicing or producing, you can find the trendsetting TJ Mizell skateboarding the streets of Manhattan or on tour as the official DJ of A$AP FERG.
Social Media:
#CORONAELECTRICBEACH
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The Clevelander
As a world-renowned icon amongst Ocean Drive hotels, restaurants, bars and entertainment venues, Clevelander South Beach is a true destination at the center of Miami’s historic Art Deco District. The 60-room boutique hotel boasts two rooftop terraces with sunny oceanfront and city skyline views, daily live entertainment on the world famous pool patio stage, and four poolside bars with the tastiest food and most thirst quenching drinks on the beach. The party starts right at check-in with a complimentary Famous Frozen, setting the tone for an unforgettable experience for our guests (21 and over only). |
About Corona’s Electric Beach
Known for bringing a fun in the sun vibe to legendary dance clubs, Electric Beach is an EDM focused concert series sponsored by the legendary alcohol brand Corona. In 2014, Electric Beach had weekly residencies the Encore Beach Club in Las Vegas and SubClub in New York City among other popup events in Los Angelesand Chicago. These events have attracted large followings among dance music enthusiasts and conventional partygoers alike. By creating an authentic on site consumer experience, Electric Beach is a party atmosphere synonymous with the laid back music entertainment produced all over Mexico’s Beaches. “This is a party experience that is not only about the DJ but also about the ambiance.”
About Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit www.cbrands.com
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