www.joyike.com
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Dear friends,
Happy belated Pi Day! I feel like i need some real actual pie though! 
 
Today i'm celebrating Wearing Love as a real, live, breathing, heart-beating thing! It's official as of yesterday! And I know you don't know the whole story, but I feel like a huge weight has lifted off of me. I've been carrying this thing for 18 months and it was kind of weighing me down - waiting to be birthed.

Each time I tell someone I'm launching a clothing brand I have a hard time explaining that it actually doesn't have much to do with clothing.

Hmmm...how to explain that you think a shirt can maybe stop wars...that maybe if we wore our love in the way we wear our pride and our anger and our hatred, maybe just maybe we would walk a little differently, talk a little differently. I wrote a poem about it...below.

I've been dropping these "love bombs" everywhere for the last 4 weeks - sticking them on street signs, tucking them into the edge of bathroom mirrors, leaving them in the cracks of restaurant booths. Just whenever I think of it. I keep a stash in my coat pocket at all times :)

Somehow I don't care if ppl don't flip it over to see what's on the other side. It just feels like dropping love in the most unexpecting places is the most necessary thing right now...sort of like planting a seed in the the hopes that, that one resilient flower will pop up through a crack in the sidewalk.
 
Soooo please hit up the website at your own liesure! New designs will go up regularly and they will speak, as best they can, to the times we are living in. The 14% off code below can be used as many times as you want during the month of March! Wear it or share it! 

 
C O D E
"FIRSTLOVE"
Use this code for 14% off all orders through March 31st
 

 
 
In case you're wondering what else is brewing, next month you'll get a more traditional update from me (it's been a while). I'll let you know what else I've been up to and what's around the corner. I have an exciting grant opportunity to share with you! :)
 
Ok friends. thank you for your love and support!
Please stay hopeful.
Joy
 
 

 
 
Gasoline Trail
Joy Ike
 
Someone dropped a match on a gasoline trail
A bomb for a border, a tip of the scale
A spark in the ever growing dark domain
An attempt to turn soil into troubled terrain

I feel like I've heard this story before
Like the part where the stranger kicks down the front door
And douses the couch with a gallon of war
And then pours the remaining all over the floor

And the part where he sits at the head of the table
And watches the flames make the structure unstable
And the part where he towers over the room 
And walks out just seconds before the final "Boom!"

No...I'm certain I've read this story before
Where the ones with power they keep taking more
And the ones who have little they keep pushing through 
Cause their love for each other is the strongest of glues

War in your home means war in your heart
The internal landscape where every war starts
Topping the tank til the gauge hits the mark
Adding fuel to the fire of the inner-most part

But if "add to yourself" means "empty another"
What is the meaning of sister or brother?
And what in the world can we possibly offer
When life becomes dodging and running for cover

And when do we finally wake up and see
That if "the issue is you", well then..."the issue is me"
And the warmth on our faces is not what it seems
But the glow from our combusted pro-pain-filled schemes

Someone dropped a match on a gasoline trail. And it reignited the
same old
age old
lame old tale.