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From the acclaimed author of Proust Was a Neuroscientist comes a fascinating look at the new science of decision making and how it can help us make better choices. Lehrer, who is Seed magazine editor-at-large, explores two questions: How does the human mind make decisions? How can those decisions be made better? Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we go with our gut. But scientists are discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Lehrer gives us the tools, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders" - from pilots and investors to serial killers and poker players. "Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser." |
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